Unit lead-Marketing-Ulatus

Crimson Interactive is on the lookout for a Unit Lead to support the growth and development plans of our company by playing a strategic role. The individual will be responsible for budgeting and comparison between costs and sales, to maintain International accounting of group companies, and transaction between inter group companies.

Key Responsibilities:

• Ideate and create innovative online marketing strategies to achieve revenue targets.
• Conduct market research to effectively identify areas that offer possibility of growth and loopholes and take corrective measures accordingly
• Conduct regular competitor analysis.
• Interact and brainstorm with various departments to identify, create and offer new products and services for organizational growth.
• Coordinate with the design team for implementation of websites, marketing material and other requirements.
• Build persona and excellent customer journey.
• Monitor web analytics dashboard, reports and point out key areas of improvement/expansion.
• Optimize PPC and measure ROI.
• Effectively manage the clients needs and create strategies and plans for building client relationships
• Track web traffic, analyze visitor trends and build effective strategies to enhance sales.
• Create and implement email campaigns that convert.

Pre-requisites/key characteristics and skills required:

• Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success
• Good understanding of SEO and PPC.
• Previous experience of email marketing and tools.
• Experience of website analysis using variety of analytics tools.
• Ability to ideate and engage existing clients and build connection for lead generation
• Excellent verbal and written communication skills
• Knowledge of using MS Office and ability to acclimatize to different technical tools used in the organization
• Knowledge of HTML, JavaScript, CSS (added advantage)
• Ability to learn new tools and technology.

Required Skills