Senior Manager - Marketing | Beauty & Personal Care (Female)
PeopleSense Management Consultants
- Posted On: 2026-05-15 19:41:18
- Openings: 10
- Applicants: 0
Job Description
Role & responsibilities
- Lead and drive end-to-end brand and marketing strategy for Beauty & Personal Care portfolio
- Own 360 marketing charter including digital, content, influencer, performance, and offline marketing
- Build strong brand positioning, storytelling, and consumer connect
- Drive integrated campaigns across online and offline channels
- Lead consumer insights, research, and market intelligence
- Manage marketing budgets, ROI, CAC, ROAS, and performance metrics
- Collaborate with cross-functional teams (sales, product, growth, e-commerce)
- Build and lead a high-performing marketing team
- Manage agencies (creative, media, influencer, PR)
- Support new product launches and category expansions
Preferred candidate profile
- Only candidates from Beauty / Personal Care / Wellness / D2C brands
- Must have 1012 years of experience in marketing roles
- Strong experience in brand building + 360 marketing leadership
- Exposure to D2C / consumer brand ecosystem is mandatory
- Proven track record of scaling brands and driving growth
- Experience managing digital + offline marketing mix
- Strong understanding of consumer behavior, content, and storytelling
- Experience in handling marketing budgets and performance metrics
- MBA preferred
More Info
Education
Any Graduate
Not Disclosed
Required Skills
Marketing Strategy
Brand Management
Brand Building
E-commerce Marketing
Product Marketing
D2C Marketing
Digital marketing
Social Media Marketing
Contact Details
PeopleSense Management Consultants
+91 987654567
Ask@PeopleSense.net
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