Job Description

1. Role Overview (Position Summary)

In this role, the incumbent will be responsible for leading comprehensive brand management for Chronic Respiratory portfolio, including strategy formulation, brand planning, and performance evaluation. This role involves deep market understanding through internal and external data analysis, primary and secondary research, and setting clear brand objectives with defined positioning, segmentation, and targeting strategies.

2. Overall Job Responsibilities

1. Brand Management Brand Plan Analyze internal and external data, Do primary and secondary research, Set Brand Objectives, Formulate Brand Strategies - Positioning, Segmentation and Targeting. Brand Mix, Action Plans
2. Brand Performance - Growth, Market Share as per the objectives defined. Analyzing the brands performance through internal and external data, identifying issues, validating the strategies, course correction if required.
3. Budgeting and Sales Forecasting Product History, Market Opportunity Analysis, Setting Financial Objective( primary & ORG) for the Brands as per the divisions needs, preparing the promotional budget as per the marketing plan
4. Successful new product launch 1) Preparing launch Calendar, 2) Coordinating with the Business Development team/R & D/Medical/ Packaging/Production Planning/Legal Brand Registration/Distribution/ Training. 2) Preparing launch plan – pre launch, launch, post launch 3) Launching to Field Force 4) Roll out to the Doctors 5)Follow up post launch – monitoring prescribers, Rx ,secondary sales and availability
5. Driving implementation along with effective feedback mechanism Effectively demonstrate in meetings/field work the right way to communicate the campaign to the customers, Constant contact with the Field force and line managers, monitoring and sharing success stories, good feedback formats with suitable deadlines, course corrections if any
6. Maintaining Sales/Expense Ratio Marketing Tracker - maintaining a format brand wise, month wise and Performance card – Sales data, Input - Expense data, Course Correction in case of mismatch of S/E ratio, Give Mthly review to MGL
7. Team Player & must shoulder divisional responsibilities when required.
8. Planning promotional activities/ CMEs

Education, Knowledge, Skills & Abilities

Education

B.Sc / B.Pharm + MBA/PGDM/MMS

Knowledge & Skills (Functional and Technical)

Strong Pharma Products Knowledge, understanding of competitors

Desired Experience

6-8 years experience in Product Management

More Info

Education