Product Marketing & Branding Manager

Job Description

Job Summary: Job Title: Product Marketing and Branding Strategist Location: Bhopal / Pune (Currently remote) Work Hours: 6:30pm IST 3:30am IST Experience: 6+ years in relevant field Job Description: As a Product Marketing and Branding Specialist, you will play a key role in shaping the perception of our products and company brand in the market. You will work closely with cross-functional teams to develop and execute marketing strategies that drive product awareness, engagement, and sales while strengthening our brand presence and identity. Key Responsibilities: Market Research and Analysis: Conduct comprehensive market research and competitive analysis to understand industry trends, customer needs, and market opportunities. Use insights to inform product positioning, messaging, and branding strategies. Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that differentiates our products in the market and resonates with target audiences. Collaborate with product management and sales teams to ensure alignment and consistency across all marketing channels. Brand Strategy and Identity: Define and execute brand strategies to strengthen our brand identity and equity. Develop brand guidelines, visual assets, and messaging frameworks that reflect our company values and resonate with our target market. Marketing Collateral and Content Creation: Create high-quality marketing collateral and content, including product brochures, presentations, case studies, and website content. Ensure that all marketing materials align with brand guidelines and effectively communicate key messages and value propositions. Digital Marketing and Social Media: Develop and execute digital marketing campaigns across various channels, including social media, email, and online advertising. Monitor and analyze campaign performance metrics to optimize results and drive engagement. Event Planning and Promotion: Plan and execute promotional events, trade shows, and conferences to showcase our products and enhance brand visibility. Coordinate logistics, manage vendor relationships, and ensure a seamless event experience for attendees. Customer Engagement and Advocacy: Build and nurture relationships with customers, industry influencers, and brand advocates to drive loyalty and advocacy. Develop customer engagement programs and initiatives to gather feedback, foster community, and enhance customer satisfaction. Performance Tracking and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of marketing and branding initiatives. Monitor and analyze metrics, generate reports, and provide insights and recommendations for continuous improvement. Qualifications: Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus. Proven experience in product marketing, branding, or related roles, preferably within the IT industry. Strong understanding of marketing principles, branding strategies, and product lifecycle management. Excellent written and verbal communication skills, with the ability to create compelling content and articulate complex ideas effectively. Creative thinker with a passion for developing innovative marketing campaigns and brand experiences. Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics. Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions. Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously. Perks & Benefits: Best in Industry Salaries (we run market surveys regularly) Periodic Performance Bonuses Hybrid Work culture Equal Opportunities Health Insurance and Personal Accident Insurance Gym Memberships Certification Reimbursement Programs US Based Projects Opportunities of US / Onsite Visits Quarterly Evaluation and Appraisal Mechanism Culture @ V Group: V Group believe in connecting people and business in ways that are Innovative, Hyper-Relevant, Compelling and Personal. We focus on continuous learning and in giving back to the tech community.

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