Marketing Head

Job Description

Experience: 15 to 18 years in marketing, preferably within the Real Estate sector, focusing on product launches and brand management.Estatea Job Title: Marketing Head Location: Bengaluru (Role will be based out of site or corporate office) Salary: 17LPA to 20 LPA Years of Experience: 12 to 18 years (or above) Employment Type: Full Time, Permanent (Immediate joiners will be given preference.) Key Responsibilities: Product Launch Strategy: Plan, develop, and execute effective product launch strategies to ensure successful market entry and sustained growth. Brand Positioning: Define and refine brand positioning to align with customer needs and market trends, ensuring strong brand presence. Campaign Management: Design and oversee integrated marketing campaigns across digital and traditional channels to drive brand visibility and customer acquisition. Market Research & Insights: Conduct in-depth market research to analyze customer behavior, competitive dynamics, and emerging trends, shaping impactful marketing strategies. Digital Marketing Leadership: Lead digital marketing efforts, including SEO, SEM, social media, content marketing, and email campaigns, to drive online engagement and conversions. Cross-functional Collaboration: Partner with product development, sales, and operations teams to ensure cohesive go-to-market strategies and successful product launches. Performance Analysis: Track and analyze the effectiveness of marketing campaigns, delivering actionable insights to enhance strategies and maximize ROI. Team Leadership: Build and lead a high-performing marketing team, fostering a collaborative and innovative work environment. Budget Management: Manage the marketing budget efficiently to achieve strategic objectives while maximizing resource utilization. This role offers an opportunity to lead and shape impactful marketing initiatives in a dynamic environment. Key Requirements: Educational Background: MBA/PGDM in Marketing from a reputed institute. Experience: 15 to 18 years in marketing preferably within the Real Easte sector, focusing on product launches and brand management. Proven Track Record: Successful track record of launching and scaling products with a deep understanding of the retail market and consumer behavior. Digital Marketing Expertise: Proficiency in SEO, SEM, social media, content marketing, and digital marketing tools/platforms. Analytical Skills: Strong ability to analyze data and translate insights into actionable marketing strategies. Leadership Ability: Proven experience in leading and inspiring teams, with excellent collaboration and interpersonal skills. Communication Skills: Exceptional written and verbal communication skills, with a talent for crafting compelling messaging. Industry Knowledge: Comprehensive understanding of the retail industry, including trends, customer preferences, and market dynamics. Creative Vision: Strategic and innovative thinker, capable of driving impactful marketing approaches to enhance brand visibility and customer loyalty.

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