General Manager - Marketing

Job Description

Role & responsibilities 1. Strategic Marketing Planning: Develop and execute the annual marketing plan for the bars, aligned with the organizational and brand objectives. Conduct market research to identify trends, customer preferences, and competitor activities to craft competitive strategies. 2. Brand Management: Ensure consistent brand messaging across all marketing channels, maintaining the unique identity of Eight and Dobaraa, etc. Drive creative campaigns to position the bars as premium nightlife destinations. 3. Event Marketing & Promotions: o Conceptualize and manage bar promotions, events, and activations to drive footfall and revenue. o Partner with influencers, event organizers, and local talent to create memorable experiences. 4. Digital Marketing: o Oversee the social media strategy and content creation, ensuring engagement and brand visibility. o Monitor and optimize digital ad campaigns, including Google Ads and social media ads. 5. Customer Experience: o Collaborate with the operations team to enhance in-bar experiences through marketing-led innovations. o Leverage customer feedback and reviews to drive continuous improvements. 6. Revenue Growth: o Track marketing ROI and the impact of campaigns on sales and footfall. o Develop strategies to upsell and cross-sell offerings across the bar menu. 7. Collaboration and Stakeholder Management: o Work closely with the operations and food & beverage teams to align marketing efforts with the overall business strategy. o Partner with external agencies, vendors, and designers to execute campaigns effectively. 8. Data Analysis and Reporting: o Use analytics tools to measure the success of marketing campaigns and share insights with the leadership team. o Prepare regular reports on marketing performance and KPIs. ________________________________________ Key Performance Indicators (KPIs): • Increase in footfall and revenue growth for Eight and Dobaraa. • Customer engagement and satisfaction scores. • ROI on marketing campaigns. • Brand visibility metrics (e.g., social media reach, engagement, and online reviews). • Successful execution of events and promotions.

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