Job Description

Role & responsibilities:

We are seeking a results-driven and strategic Key Account Manager Modern Trade to lead and grow our business across modern trade channels. The ideal candidate will have strong experience in managing large-format retailers and modern trade chains with a focus on driving sales, visibility, and long-term partnerships in the mattress or allied consumer goods industry.

Key Responsibilities:

• New Store Onboarding:
  Identify and onboard new modern trade outlets and regional large-format stores to expand distribution.
• Account Management:
  Manage and develop relationships with key modern trade accounts (e.g., Reliance Retail, Croma, Peps etc.), ensuring alignment with business objectives.
• Sales Planning & Execution:
  Drive revenue growth by planning, negotiating, and executing joint business plans, promotions, and seasonal campaigns with modern trade partners.
• Target Achievement:
  Deliver monthly, quarterly, and annual sales targets and other key KPIs across assigned accounts.
• Product Visibility & Merchandising:
  Ensure optimal product placement, branding, and in-store visibility through effective planogram execution, POSM deployment, and retail training.
• Team Coordination:
  Collaborate with supply chain, marketing, and finance teams to ensure seamless execution of account-specific initiatives.
• Forecasting & Inventory Management:
  Track sales trends, plan forecasts with accounts, and manage stock levels to avoid OOS (out-of-stock) and overstocking scenarios.
• Data Analysis & Reporting:
  Analyze sales data, market trends, and consumer behavior to make informed decisions and provide actionable insights to management.
• Compliance & Commercials:
  Handle pricing, discounts, claims, payments, and other commercial terms in line with company policy and profitability objectives.

Preferred candidate profile

Looking for candidate with good exposure in Modern Trade. Interested candidates can send their updated CV to employeeref@sheelfoam.com.

Regards,

Robin Pawar

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