Job Description

Key Responsibilities

- Develop and execute comprehensive B2B lead generation strategies aligned with business growth objectives.

- Leverage market research, customer insights, and competitive intelligence to build impactful campaigns.

- Plan, manage, and optimize lead generation initiatives to ensure timely execution and maximum ROI.

- Utilize marketing automation tools to streamline workflows, nurture leads, and improve conversion rates.

- Drive social selling strategies, particularly on LinkedIn, to expand reach and generate high-quality leads.

- Lead and oversee Email Marketing, LinkedIn Outreach, and Inside Sales teams, ensuring alignment and performance.

- Ensure effective lead qualification and handoff to sales teams.

- Track campaign performance using data-driven metrics (CTR, CPL, MQLs, SQLs, conversion rates).

- Continuously analyze data to optimize campaigns and improve effectiveness.

- Collaborate closely with sales, content, and product teams to align messaging and targeting.

Required Skills & Competencies

- Strong expertise in B2B lead generation and demand generation.

- Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Zoho).

- Proficiency in LinkedIn outreach, social selling, and email campaigns.

- Experience managing inside sales or SDR teams.

- Strong analytical mindset with experience in performance tracking and reporting.

- Ability to translate data insights into actionable improvements.

- Excellent communication and stakeholder management skills.

- Proven ability to manage multiple campaigns and teams simultaneously.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, or a related field.

- 7-10 years of experience in B2B marketing or lead generation roles.

- Experience working with CRM systems (Salesforce, HubSpot, Zoho CRM).

- Background in IT services, SaaS, or technology-driven businesses is a plus.

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