Youtube Channel Manager (Mumbai Based)

Job Description

Role & responsibilities

Channel Management & Publishing

Manage end-to-end operations of Pinkvillas YouTube channels (main + vertical channels if any)
Own the publishing calendar, upload schedules, and content pipeline coordination
Ensure correct metadata uploads: titles, descriptions, tags, thumbnails, chapters, end screens, cards, playlists, etc.
Maintain channel hygiene and organization (playlists, series grouping, pinned comments, community tab)

YouTube Growth & Optimization

Optimize videos for discoverability via SEO-led titles, tags, descriptions, and keyword strategy
Drive growth through YouTube best practices for:
CTR improvement (thumbnail + title testing)
Watch time and retention improvements
Session time / binge viewing through playlists and suggested strategy
Work on A/B testing for thumbnails and titles to improve performance

Performance & Analytics

Track daily/weekly/monthly channel performance and content trends
Monitor key metrics: views, watch time, retention, CTR, impressions, subscriber growth, RPM/CPM
Build actionable insights and share performance reports with leadership and content teams
Identify what formats, talent, and topics are scaling and double down accordingly

Content Strategy & Coordination

Work closely with editorial, video producers, post-production and social teams
Suggest YouTube-first content formats (long-form + Shorts + Live)
Create strategies for:
Celebrity interviews
Entertainment news formats
Fashion/beauty + lifestyle video series
Guide improvements in scripting, pacing, hooks, and video structure based on audience retention

Shorts & Trending Content

Drive YouTube Shorts strategy to increase reach and subscriber conversion
Track trends and recommend quick-turnaround content ideas
Ensure Shorts are optimized with proper packaging, captions, hashtags and posting frequency

Monetization & Compliance

Support monetization growth via content optimization and rights-safe publishing
Ensure adherence to YouTube policies, copyright, claims, and community guidelines
Coordinate with CMS/rights teams where required
Handle escalations such as strikes, claims, and restricted videos (if needed)

Key Skills Required

Strong understanding of YouTube algorithm, analytics, and growth levers
Hands-on experience with YouTube Studio, CMS, and channel backend operations
Strong knowledge of YouTube SEO, packaging strategy (title + thumbnail), retention improvement
Experience managing entertainment / celebrity / pop culture content preferred
Strong coordination and stakeholder management skills
Ability to work fast in a high-volume content environment
Strong communication + reporting skills

Tools & Platforms