Sr. Executive _Go-To-Market (Product Marketing)

Job Description

Experience: 3- 5 Years
Industry: Embedded Systems / Fintech / Identity & Authentication

Location: Mumbai

The opportunity:
We are seeking a dynamic Executive Go-To-Market (Product Marketing) to support the GTM strategy and execution for our new and existing embedded product portfolio. The ideal candidate will have hands-on experience in embedded hardware product marketing within the Identification and Authentication domain, including POS, fintech solutions, and National ID or biometric-based projects.

Key Responsibilities

GTM Strategy Support
• Assist in developing and executing go-to-market plans for embedded fintech and identity products
• Support product positioning, messaging, and value proposition development
• Coordinate product launches across regions and verticals

Market Research & Competitive Analysis
• Conduct market research in biometric authentication, POS, fintech, and National ID ecosystems
• Track competitors, pricing benchmarks, and emerging technologies
• Identify new market opportunities across BFSI, Government, and Enterprise segments

Product Marketing & Sales Enablement
• Develop sales collateral including brochures, pitch decks, case studies, and solution notes
• Support RFP/RFI responses with product and domain inputs
• Conduct internal product training sessions for sales and channel partners

Domain-Specific Responsibilities
• Understand biometric technologies (Fingerprint FAP standards, Face authentication, Iris)
• Exposure to smart card technologies (Contact & Contactless – ISO 7816 / 14443)
• Familiarity with POS terminals, MicroATM devices, and secure payment systems
• Understanding of National ID projects and authentication frameworks
• Awareness of compliance standards such as PCI, EMV, STQC, UIDAI, and related certifications

Cross-Functional Coordination
• Work closely with product management, engineering, and certification teams
• Support field feedback consolidation and market insights
• Coordinate with channel partners and system integrators

Required Qualifications

• 3–5 years of experience in Product Marketing / GTM roles in embedded hardware, fintech devices, or identity solutions
  • Experience in POS, biometric devices, or authentication platforms
  • Exposure to National ID, Aadhaar, or similar identity ecosystems preferred
  • Strong understanding of fintech and secure transaction environments
  • Ability to translate technical specifications into market-ready messaging
  • Strong communication, analytical, and presentation skills

Preferred Qualifications

• MBA in Marketing / Strategy preferred
  • Experience working in B2B / Enterprise environments
  • Exposure to international markets is an added advantage

Key Competencies

• Market analysis and competitive benchmarking
  • Product positioning and messaging
  • Technical understanding of embedded and biometric systems
  • Stakeholder coordination
  • Execution-oriented mindset

Why Join Evolute

• Opportunity to work on next-generation fintech and identity solutions
  • Exposure to large-scale National ID and authentication projects
  • Fast-growing embedded technology environment
  • High-visibility role in product commercialization

Evolute Fintech Innovations is an equal opportunity employer committed to innovation and excellence.

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