Senior Trade Marketing Manager

Job Description

Role & responsibilities

• Support development and rollout of category-led customer marketing programs across all channels aligned to annual category priorities
• Create and standardize program frameworks and toolkits, including:

1. POSM / visibility toolkits
2. activation guidelines and SOPs
3. channel-wise customization playbooks
4. tracking formats and scorecards

• Coordinate with regional teams to drive effective rollout and adherence, ensuring:

1. timely communication and readiness
2. channel-wise execution alignment
3. closure of gaps identified during rollouts

• Drive cross-functional coordination with:

1. Sales teams for execution alignment
2. Supply chain for product readiness and availability
3. Finance for spend utilization and documentation governance
4. Brand team for messaging consistency (where applicable)

• Track, analyze and report program performance using KPIs such as:

1. secondary/primary uplift
2. visibility compliance
3. outlet productivity and activation impact
4. execution scorecards
5. post-activity ROI / learnings

• Maintain program dashboards and consolidate regional learnings into best practices
• Monitor competitor activities and market trends across channels and recommend improvement areas
• Support capability building by contributing to training modules and conducting sessions for internal teams as needed
• Ensure process discipline and documentation readiness for claims, spends and audits

Preferred candidate profile

• 5-6 years of experience with minimum 2 years of experience in

trade marketing/customer marketing management

• Must have experience of worked in in Beauty / Skincare category,

with clear understanding of channel, shopper and category

dynamics of cosmetic channel

• Strong understanding of multi-channel trade ecosystem

(GT/MT/SM)

• Proven experience in:
• designing and executing channel programs / activations
• visibility / POSM planning and deployment governance
• coordinating rollout across multiple markets
• KPI tracking and post-campaign analysis
• budget tracking and documentation compliance

More Info

Education