Senior Product Manager - Ortho

Job Description

Key Responsibilities:

1. Strategic Product Management:

Develop and implement marketing strategies and brand plans for the orthopedic product portfolio (e.g., pain management, bone health, cartilage repair, osteoporosis drugs).
Conduct portfolio analysis to identify growth opportunities, lifecycle management, and new product introductions.

2. Market Research and Analysis:

Analyze market trends, competitor activities, prescriber behavior, and patient needs within the orthopedics segment.
Use data to generate actionable insights for positioning, pricing, and promotional strategies.

3. Brand Promotion and Campaign Management:

Design brand promotional materials (visual aids, leave-behinds, doctor inputs, campaign themes).
Plan and execute scientific marketing initiatives, CME programs, KOL (Key Opinion Leader) engagements, and conference participations.
Ensure alignment with ethical marketing practices and regulatory guidelines.

4. Sales Force Training and Support:

Develop product training modules and conduct training for the sales force on product knowledge, objection handling, and positioning.
Provide tools and continuous support to the field force to drive product uptake.

5. Cross-functional Collaboration:

Work with Medical Affairs, Regulatory, Supply Chain, and Sales teams to ensure effective execution of product strategies.
Coordinate with manufacturing and R&D for product availability and new launches.

6. Sales Analysis and Budgeting:

Monitor sales performance vs. targets, track ROI of marketing activities, and revise strategies accordingly.
Prepare sales forecasts, marketing budgets, and expense tracking.

7. New Product Launches:

Lead the end-to-end process of launching new ortho products, including market assessment, branding, pricing, and field activation plans.
Ensure post-launch evaluation and feedback integration.