Senior Executive/Assistant Manager - E-COMMERCE

Job Description

Job Summary

Ecommerce is one of the future growth engines for GCPL, growing at 50%+ 4YR CAGR and is expected to be a key driver for new product launches, acquisition of new customer segments, data analytics led shopper understanding and other key brand initiatives. The Ecommerce Marketing is a pivotal role in ecommerce team, working as conduit between marketing and ecommerce sales team. The incumbent will be the custodian of the brand on shelf and is responsible for planning to execution on key e-commerce accounts.

Responsibilities

• Shopper understanding and analytics. Develop deep understanding of shopper insights & behaviour for GCPL categories.
• Develop e-com shopper marketing plans for priority sub-brands.
• Implement plan via both direct execution and influencing other e-com verticals.
• Obsess over shopper & consumer experience data (reviews, conversion, competitor moves, listings issues etc) & ensure appropriate actions are taken in response.
• Analyze offtake performance on regular basis and identify course corrections.
• Category annual planning.
• Represent GCPL to e-com customers, especially in JBP & quarterly plans.
• Input into overall brand LRP/AOP, qtly plans, launch plans; own e-com AOP for category.
• Marketing execution coordination.
• Ensure top-of-funnel digital is leveraged for e-com (influencing brand and digital marketing teams).
• Jointly plan & execute full funnel activities, along with Key account managers.
• Lead replication of the brand IMC on ecommerce media assets.
• Ensure tight control on visibility spends deriving maximum ROI from the investments.

Education

Graduate/ Postgraduate from a reputable institute.

Experience

Significant experience in digital & e-commerce ecosystem (at least 1 year in e-com or 2 years in broader digital). Significant experience in brand management / shopper marketing. Majority of experience in FMCG / Beauty established companies or D2C start-ups.

Key Skills

• Agile able to execute rapidly and effectively in complex environment, strong results orientation.
• Bold ambitious mind-set, willing to stretch for outstanding results.
• Consumer & customer obsessed - strong interest in and knowledge of e-com space, instinct always to take the consumer perspective.
• Data driven - strong analytical skills and strategic thinking, able to use structured thinking to diagnose issues, assess options and develop recommendations.
• Organized team player - always plans ahead, highly responsive to team mates and stakeholders, strong task and time management skills.

More Info

Education