Sales Officer - General Trade

Job Description

Key Responsibility -

Achieve monthly, quarterly, and annual business targets (value/volume, distribution) in line with sales policies and strategies.
Call on assigned customers with frequency/duration aligned to cost-effective journey plans.
Prepare monthly plans for specific customers to achieve value/volume targets by product group.
Extend distribution and usage of frozen products in all potential customers to increase sales.
Control and evaluate customer accounts.
Drive secondary sales through effective retailer/distributor management.
Target adding new accounts and maintain process hygiene.
Ensure all receivables comply with the company's credit policy.
Use IT systems to understand major territory outlets by product group and their importance to territory targets.
Organize and maintain an effective admin system (Customer Record cards, Daily call reports, expenses, work plan) and meet deadlines for completion.

Qualification & Experience -