Public Relations & Media Executive

Job Description

Media Planning:Market Research: Conducting research to understand the target audience, market trends, and competitors, and using this data to inform media planning.

Media Strategy: Developing media strategies that align with the client's objectives and budget, including selecting appropriate media channels.

Budgeting: Creating and managing media budgets, allocating resources effectively to maximize reach and impact.

Media Mix: Determining the mix of media channels to be used, which may include television, radio, print, digital, social media, outdoor, and more.

Media Buying: Negotiating and securing advertising space or time on behalf of clients, aiming to achieve the best rates and placements.

Media Buying:Vendor Relationships: Establishing and maintaining relationships with media vendors, such as publishers, broadcasters, and digital platforms.

Contract Negotiations: Negotiating contracts, ad placement rates, and terms with media vendors, and ensuring that agreements are favorable for clients.

Ad Placement: Executing the purchase of ad space or airtime, ensuring that creative materials are delivered to the media outlets on schedule.

Campaign Management:Campaign Optimization: Continuously monitoring and optimizing media campaigns for better performance and cost-effectiveness.

Ad Trafficking: Overseeing the technical aspects of ad placement, including tracking and reporting systems.

Data Analysis: Analyzing data to measure the success and impact of media campaigns, and making data-driven decisions.

Digital and Online Media:Digital Advertising: Managing digital advertising campaigns, including display ads, paid search (SEM), and social media advertising.

Programmatic Advertising: Utilizing programmatic advertising platforms to automate and optimize ad buying in real-time.

Social Media Advertising: Creating and managing paid advertising campaigns on social media platforms like Facebook, Instagram, Twitter, and LinkedIn.

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Education