Product Manager (Hematology)

Job Description

Roles and Responsibilities :

• Marketing strategy & brand management: Develop and execute strategic marketing plans and brand objectives for the Haematology portfolio to drive adoption and revenue growth.

  Promotional tool development: Co-ordinate with third party agents/sub-distributors to design, develop and ensure timely delivery of required promotion inputs

  Clinical application support: Coordinate development of product application videos, clinical case studies, and real-world usage documentation to enhance product understanding and credibility

  Training & educational initiatives: Develop and conduct structured training schedules for internal/sub-distributors’ teams and external stakeholders to ensure strong product understanding and consistent messaging.

  In-Service program management: Strategically plan and track in-service educational programs across hospitals for doctors and nursing staff to drive clinical engagement and product familiarity

  Stakeholder collaboration: Work closely with the sales force to resolve field queries, build customer testimonials, and gather insights to refine product messaging and strategies.

  Conferences & congresses: Lead the planning and execution of participation in surgical congresses, medical conferences, and any other scientific platforms

  Market research & competitive intelligence: Conduct market and competitor analysis to identify trends, opportunities, and threats

  Fieldwork: Regular fieldwork to understand the market, evaluate implementation of strategies and monitor key competitor activities.

  Inventory planning: Facilitate inventory turnover and availability of samples and promotional inputs by reviewing and adjusting inventory levels and supply schedule

  
  

Job Requirements :

• 3-8 years of experience in pharmaceutical or life sciences industry with a focus on oncology or related fields such as hematology or immunology.
• Strong understanding of clinical trials, drug development process, and regulatory requirements in the pharmaceutical industry.
• Proven track record of developing effective marketing strategies that drive business growth.

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Education