Product Manager (Haematology)

Job Description

Title: Product Manager (Haematology)

Location: Airoli, Navi Mumbai
Roles and Responsibilities:

• Marketing strategy & brand management: Develop and execute strategic marketing plans and brand objectives for the Haematology portfolio to drive adoption and revenue growth.
• Promotional tool development: Co-ordinate with third party agents/sub-distributors to design, develop and ensure timely delivery of required promotion inputs
• Clinical application support: Coordinate development of product application videos, clinical case studies, and real-world usage documentation to enhance product understanding and credibility
• Training & educational initiatives: Develop and conduct structured training schedules for internal/sub-distributors teams and external stakeholders to ensure strong product understanding and consistent messaging.
• In-Service program management: Strategically plan and track in-service educational programs across hospitals for doctors and nursing staff to drive clinical engagement and product familiarity
• Stakeholder collaboration: Work closely with the sales force to resolve field queries, build customer testimonials, and gather insights to refine product messaging and strategies.
• Conferences & congresses: Lead the planning and execution of participation in surgical congresses, medical conferences, and any other scientific platforms
• Market research & competitive intelligence: Conduct market and competitor analysis to identify trends, opportunities, and threats
• Fieldwork: Regular fieldwork to understand the market, evaluate implementation of strategies and monitor key competitor activities.
• Inventory planning: Facilitate inventory turnover and availability of samples and promotional inputs by reviewing and adjusting inventory levels and supply schedule
  

Desired candidate profile:

• Education: Bachelors (any) + MBA in Marketing
• Experience: 4-6 years in product/brand management within Haematology/ Oncology segments in medical devices/Pharmaceutical industry
• Desirable skills & attributes:
• Strong cross-functional coordination skills
• Effective communicator and presenter with a keen eye for detail
• Willingness to travel frequently for field visits and conference participation
• Experience with educational programs, digital marketing, and HCP engagement programs can be an added advantage

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