Product Executive

Acme Services

Posted: 1 week ago
Openings: 10
Applicants: 0

Job Description

Implement the proposed Marketing Plans to achieve the market share and top-line/ bottom-line objectives for the brand
Periodically monitor and utilize Marketing / Advertising budget as per the needs of the business and under the direction of BU Head
Develop execute the Marketing mix for the brand in line with the overall Marketing strategy, thereby enabling achievement of brand objectives and growth targets
Ideation, planning, execution and follow up of all activities Sales Promotion initiatives undertaken on the brand
Maximization of molecule reach to multispecialty approach
Market Intelligence - Maintain constant touch with the Customers, market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis- -vis competition
Analysis, evaluation presentation of all data related to the brand category to gain insight of market realities
New Product Introduction - Analyze market research for qualitative or quantitative parameters to identify opportunities in brand portfolio and profitability, by creating a business case and recommending product
innovations, new brand/line extensions, seeking approvals and assisting in market launch in order to expand the brand portfolio, market share profits
Product Life Cycle Management - Collaborate with stakeholders for introducing brand / line extensions in order to extend product life cycle
Provide necessary guidance direction to the sales team for executing sales plans and sales promotion initiatives
Develop rapport with the field force in order to obtain necessary feedback insight of sales distribution
Work in liaison with other internal organs like Sales, Outsourcing, Distribution, Finance on various product management tasks