PR & Communications manager

• Build the PR function from the ground up frameworks, budgets, tools, and KPIs for all communications and media activities.
• Lead a North America-focused PR strategy , securing consistent coverage in top-tier business, HR, and technology publications (Forbes, TechCrunch, Fast Company, SHRM, HR Executive, etc.).
• Position Testlify s founders and leadership as global thought leaders through interviews, expert commentary, and contributed articles.
• Secure speaking opportunities at high-impact industry events, panels, and podcasts that reach enterprise HR decision-makers.
• Collaborate with Product Marketing and Growth teams to amplify new assessment launches, feature updates, and partnerships with compelling narratives.
• Lead co-marketing and partnership PR with ATS, HR tech, and L&D ecosystem partners through joint press releases, webinars, and case studies.
• Build and manage analyst relations ensuring Testlify s presence in HR tech reports, enterprise evaluations, and industry research.
• Create a data-driven content strategy for press releases, media kits, founder thought-leadership, and ROI-focused case studies aligned with brand voice and SEO goals.
• Manage and optimize the PR tech stack and CRM tools (HubSpot, Apollo, or similar) to segment and nurture media, analyst, and enterprise contact lists.
• Roll out email-based outreach campaigns to journalists, analysts, partners, and enterprise prospects from copywriting to analytics.
• Leverage automation, A/B testing, and campaign metrics to continuously improve outreach performance.
• Integrate PR and marketing workflows so press coverage, quotes, and stories become active sales enablement assets within the enterprise funnel.
• Track PR performance in CRM systems to directly link visibility, mentions, and coverage to enterprise pipeline and revenue outcomes.
• Manage PR budgets and tools strategically prioritizing organic growth with selective spend on events, tools, and distribution (e.g., GlobalNewswire).
• Continuously develop Testlify s media kit, brand narrative, and press center to ensure consistency and authority.

• Align PR outcomes tightly with Testlify s revenue, enterprise acquisition, and market leadership goals.
• Collaborate with Sales and Partnerships to identify opportunities where PR and analyst coverage can accelerate deal velocity and logo acquisition.
• Develop data-backed case studies and customer success stories that double as both PR assets and enterprise sales tools.
• Track measurable KPIs share of voice, enterprise mentions, analyst citations, inbound leads influenced, and brand authority growth.
• Leverage CRM and campaign analytics to attribute PR-driven visibility to pipeline creation and enterprise growth.
• Within six months, success means Testlify s story is consistently featured in key HR tech media and PR-attributed enterprise leads are measurable in CRM reporting.

• Strategic clarity and execution agility
• Data-driven storytelling instincts
• Entrepreneurial ownership mindset
• Collaborative influence across teams
• High comfort with marketing technology and automation tools

• Bachelor s or Master s in Communications, Journalism, Marketing, or related field.
• 4+ years of experience in Public Relations or Communications, ideally in SaaS, HR tech, or B2B enterprise environments.
• Proven success in building PR programs from scratch strategy, execution, and measurement.
• Strong experience in CRM- and automation-led outreach (HubSpot, Pipedrive, Apollo, or equivalent).
• Demonstrated track record in earning organic media coverage across North America.
• Deep understanding of digital PR, SEO, analytics tools (Muck Rack, Cision, Meltwater).
• Strong writing, editing, and storytelling skills with precision and adaptability.
• Experience managing analyst relations, product communications, and co-marketing initiatives.
• Ability to manage multiple priorities and deliver high-quality outputs in a fast-paced, high-growth environment.

Required Skills