PPC Executive

Job Description

Company Profile

Manage Pay Per Click (PPC) campaigns - launching, optimizing, and maintaining budgets, ROI, reporting & analytics
Website analysis - thorough and detailed analysis of products or services to create the most effective strategy for your campaign
Target market - target market analysis to build out relevant and highly targeted keyword lists and ad texts
Keyword research - thorough keyword research to get highly targeted traffic and to maximize conversions
Creating enticing ad texts - creating ad texts and variations, tweaking and testing them to maximize traffic, conversions and overall ROI
Campaign structuring - campaign, ad group and keyword structuring to ensure success right from the start
Bid management - assigning appropriate CPC bids
Campaign monitoring and maintenance to ensure continued campaign success and optimal performance