Performance Marketing Specialist

Job Description

Roles and Responsibilities :

Develop and execute marketing strategies to drive conversions for IT services & consulting clients.
Analyze campaign performance using data analytics tools like Google Ads, identifying areas of improvement.
Collaborate with cross-functional teams to optimize website elements for better user experience and conversion rates.
Stay up-to-date with industry trends and best practices in digital marketing, applying this knowledge to improve campaign effectiveness.

Job Requirements :

2-5 years of experience in conversion optimization or a related field (e.g., SEO).
Strong understanding of data analytics principles, including Google Analytics.
Proficiency in creating effective landing pages that drive conversions using various platforms (e.g., WordPress).
Experience with paid advertising campaigns on social media platforms such as Facebook or LinkedIn.