Performance Marketing Manager

If this sounds exciting to you, come join us!

Roles and responsibilities: -

• Leads the paid acquisition channels for effective and targeted monthly numbers.

• Devise roadmaps and manage execution of Paid projects like App campaigns in Google, Meta, Ad networks, Google search, performance max etc.

• Create monthly strategies to steer the campaigns based on performance and market conditions to achieve the monthly targets.

• Reviewing the entire conversion funnel metrics and data points to improve the conversion rates.

• Responsible for getting the right ads, creative assets and landing page for campaign optimisation .

• Manage agency and partner network for creatives and compliance approval.

• Publishing of daily reports and insights to the team.

• Planned monthly reports to be published for stakeholders

• Regularly review existing content and creatives for optimisation .

• Providing top level insights on current performance and identifying opportunities for scale.

• Sharing daily campaign and performance updates with the team.

• Keeping up to date with latest trends in paid campaign and working on beta projects sponsored by Google and Meta.

Qualifications and Skills:

• A thorough understanding of the paid biddable media landscape, and a desire and ability to learn and absorb new skills

• Familiar with common industry tools: Google A dwords , Meta, DV360, GA, Appsflyer etc .

• Logical and analytical thinking

• Excellent English (written and spoken) & communication skills

• Proactive, driven, analytical, commercially focused individual

• Highly motivated and hard working with strong attention to detail

Required Skills