Opening For a Digital Marketing Manager at RISE School (Andheri)

Job Description

Rise School Job Description
Position Title: Digital Marketing Manager – Preschool & High School
Job Type: Full-time, Permanent
Website: https://rise-school.vercel.app/

Location: Marol, Mumbai (with travel across multiple cities)
Timings: 10:00 AM – 7:00 PM
Work Mode: 5 days from office + Half-day WFH on Saturdays
Salary Range: 10 to 20% Hike on last drawn (based on experience & interview performance)

Role Overview

We are seeking an experienced and innovative Digital Marketing Manager to lead the brand’s digital strategy for both the preschool and high school verticals. The ideal candidate will drive online visibility, admissions-focused lead generation, and content excellence across all digital platforms.

Roles & Responsibilities

1. Strategy & Planning

• Develop and execute a full-funnel digital marketing strategy focused on lead generation and admissions conversion.
• Define audience segmentation (parents, students, geographies) and positioning aligned with the school’s brand.
• Plan and manage monthly & annual performance marketing budgets with clear ROI and CPL targets.
• Build seasonal campaigns aligned with admission cycles.

2. Performance Marketing & Lead Generation (CORE FOCUS)

• Plan, execute, and optimize high-volume lead generation campaigns across:
• Meta Ads (Facebook, Instagram)
• Google Ads (Search, Display, YouTube)
• LinkedIn Ads
• Affiliate networks & partner platforms
• Programmatic platforms (e.g., Trade Desk – good to have)
• Drive cost-efficient lead acquisition (CPL, CAC) with continuous optimization.
• Own end-to-end funnel:
• Ad Landing Page Lead Admission
• Implement:
• A/B testing (creatives, copies, landing pages)
• Retargeting & remarketing strategies
• Conversion rate optimization
• Work closely with Admissions/Sales team to improve:
• Lead quality
• Lead-to-enrollment conversion

3. Content & Creative Strategy

• Lead creation of high-performing, conversion-focused content:
• Reels, video ads, testimonials, parent stories
• Campus tours, student highlights
• Ensure content is aligned with:
• Performance goals (not just branding)
• Platform-specific best practices
• Oversee website content, landing pages, and SEO strategy
• Maintain a premium, consistent brand voice

4. Social Media & Community Growth

• Manage and scale presence across:
• Instagram, Facebook, YouTube, LinkedIn
• Build a parent-focused community through:
• Storytelling
• Live sessions / webinars
• Influencer collaborations (mom bloggers, education influencers)
• Track:
• Engagement
• Follower growth
• Lead contribution from social

5. Analytics, CRM & Tech Integration

• Track and analyse performance using:
• Google Analytics
• Meta Ads Manager
• CRM systems
• Monitor:
• CPL, CAC, conversion rates, ROI
• Lead quality and funnel drop-offs
• Work with tools like:
• Chat automation (WhatsApp, chatbots)
• Lead tracking dashboards
• Provide actionable insights and optimization plans

Updated Preferred Candidate Profile

• 4–7 years of core performance marketing experience (education/edtech preferred)
• Proven experience in lead generation campaigns (NOT just branding/social media)
• Strong hands-on expertise in:
• Meta Ads & Google Ads (mandatory)
• Landing page optimization
• CRM & lead tracking
• Experience with:
• Affiliate marketing / partnerships
• Programmatic platforms (Trade Desk – good to have)
• Chat tools (WhatsApp automation, chatbots)
• Ability to manage budgets, CPL targets, and ROI-driven campaigns
• Strong collaboration experience with sales/admissions teams
• Data-driven mindset + creative thinking

Interested in Joining?

We’d love to hear from you! Please share your updated CV with:

Jyotsna Hiwalkar
Manager – Human Resources
jyotsna.hiwalkar@riseschool.in
+91 90820 83841

More Info

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