Merchant/Marketing Manager(B2B)

Job Description

Key Role & Responsibilities:

Merchant & Vendor Sourcing

• Identify merchants and service providers offering      relevant products/services (e.g., electronics, furniture, insurance,      utility services) for new homeowners and resident beneficiaries.
• Curate packages and exclusive citizen offers such as      Home Starter Kits or post-allotment essentials.

Bulk Deal Structuring

• Negotiate exclusive citizen benefits including bulk      discounts, zero-cost EMI plans, bundled deals, and warranty-based      value-adds.
• Integrate vendor offerings into the digital platform      (app/portal) in collaboration with the technical team.

Partnership Management

• Build and maintain strong merchant/vendor relationships      with consistent quality monitoring.
• Collect user feedback on partner offerings and      continuously improve the service portfolio.
• Explore opportunities for introducing new categories      and seasonal tie-ups.

Reporting & Analytics

• Maintain dashboards on partner performance, offer      uptake, and redemption rates.
• Share insights with the content and communication teams      to promote merchant deals effectively.
• Ensure full documentation, reporting compliance, and      transparency.

Qualifications & Experience:

• 4–6 years of experience in merchant partnerships,      business development, vendor management, or affiliate marketing.
• Background in e-commerce, B2B alliances, consumer      goods, insurance, or service aggregation preferred.
• Experience working with government, civic tech, or      large-scale public programs is an advantage.

Skills Required:

• Strong negotiation, partnership structuring, and vendor      relationship skills
• Commercial understanding of margins, logistics, and      bundled offers
• Excellent interpersonal communication in English,      Marathi, and/or Hindi
• Familiarity with CRM systems, performance dashboards,      and offer management tools
• Ability to align partner offerings with citizen-centric      goals 

Project Overview:

A major digital platform is being launched by a government agency to improve citizen access to housing-related services. Beyond scheme applications and grievance redressal, the platform also aims to provide value-added benefits to new homebuyers and existing residents, including exclusive merchant deals, bundled services, and post-allotment support.

Role Overview:

The Merchant Manager will be responsible for identifying, onboarding, and managing partnerships with merchants and service providerswho can offer relevant products and services to platform users. These may include white goods, home appliances, health insurance, home services, financial offerings, and other essentials that enhance the value proposition for newly allotted citizens and long-term residents.

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