Marketing Manager (Luxury/Fashion Brands)

Job Description

Role Overview

We are looking for a dynamic and creative Marketing Assistant/Manager with proven experience working with luxury and fashion brands. The ideal candidate should understand premium consumer behavior, brand positioning, storytelling, influencer collaborations, luxury events, and integrated marketing campaigns. This role will be responsible for strengthening brand presence, driving customer engagement, and executing marketing initiatives aligned with the brand's premium image.

Key Responsibilities

Brand Marketing & Strategy

• Execute and manage marketing campaigns aligned with brand objectives.
• Maintain consistency across all brand communication and customer touchpoints.
• Develop marketing calendars, campaign plans, and promotional strategies.
• Monitor market trends, competitor activities, and consumer insights within the luxury and fashion space.

Digital Marketing & Social Media

• Coordinate with content, design, and social media teams to create impactful campaigns.
• Oversee social media planning, influencer collaborations, and digital brand partnerships.
• Monitor campaign performance and optimize marketing efforts based on analytics.
• Ensure brand aesthetics and communication reflect luxury positioning.

Influencer & Celebrity Collaborations

• Identify and engage relevant influencers, fashion creators, celebrities, and brand ambassadors.
• Manage end-to-end influencer campaigns, contracts, deliverables, and reporting.
• Build relationships with key industry stakeholders and media partners.

Events & Activations

• Plan and execute luxury events, product launches, fashion showcases, customer experiences, and brand activations.
• Coordinate with agencies, vendors, stylists, photographers, and event partners.
• Ensure flawless execution while maintaining premium brand standards.

PR & Media Coordination

• Assist in media planning and public relations activities.
• Coordinate with PR agencies for brand coverage, interviews, press releases, and features.
• Track media mentions and brand visibility.

Marketing Analytics & Reporting

• Measure campaign effectiveness and ROI.
• Prepare weekly and monthly performance reports.
• Track customer engagement, lead generation, brand awareness, and campaign outcomes.

Desired Candidate Profile

Must-Have Requirements

• Prior experience working with luxury, premium, fashion, lifestyle, jewelry, or high-end consumer brands.
• Strong understanding of luxury consumer psychology and premium branding.
• Experience handling influencer marketing and luxury events.
• Excellent communication, presentation, and stakeholder management skills.
• Strong eye for aesthetics, fashion trends, and premium customer experiences.
• Ability to manage multiple projects and deadlines simultaneously.

Preferred Skills

• Social Media Marketing
• Brand Management
• Influencer Marketing
• Event Management
• PR & Media Relations
• Campaign Planning
• Content Strategy
• Marketing Analytics
• Vendor & Agency Management

Education

• Bachelor's or Master's Degree in Marketing, Communications, Fashion Management, Luxury Brand Management, Business Administration, or related field.

Key Competencies

• Luxury Brand Understanding
• Creative Thinking
• Relationship Management
• Attention to Detail
• Strategic Planning
• Commercial Acumen
• Presentation Skills
• Execution Excellence

Preferred Brands Background

Candidates who have worked with luxury fashion labels, premium hospitality brands, designer wear brands, luxury retail chains, jewelry brands, premium lifestyle brands, or high-end consumer brands will be preferred.

Immediate joiners or candidates serving short notice periods will be given preference.

More Info

Education