Marketing Manager

Job Description

KEY RESPONSIBILITIES

Brand & Communications

Own and evolve the ABACA brand identity across all touchpoints, ensuring a consistent luxury tone of voice.
Develop and execute an annual marketing calendar aligned with the brand's retail, project, and Studio ABACA verticals.
Create compelling content photography direction, copywriting briefs, lookbooks, and campaign concepts — that reflect the brand's design ethos.
Manage all PR and media relations; build relationships with lifestyle, design, and luxury press.

Digital Marketing

Lead strategy and execution across Instagram, Pinterest, LinkedIn, and the ABACA website.
Oversee SEO, performance marketing (paid social and Google), email campaigns, and e-commerce content.
Track and report on digital KPIs; continuously optimise for reach, engagement, and lead generation.

Trade & Events

Plan and manage ABACA's participation in design shows — booth design, collateral, activations, and follow-up.
Develop marketing strategies targeting architects, interior designers, and project developers.
Coordinate with the sales team on trade outreach, presentations, and co-branded initiatives.

Retail & Store Marketing

Partnerships & Collaborations

Identify and execute brand collaborations with luxury lifestyle brands, hotels, and design institutions.
Explore influencer and design-community partnerships relevant to the luxury outdoor and interiors space.

Studio ABACA

Develop marketing and outreach strategies for Studio ABACA's design, sourcing, and merchandising services.
Create targeted communications for export houses, interior designers, and corporate gifting clients.

QUALIFICATIONS & EXPERIENCE

Required: 3-5 years of marketing experience in a luxury or premium consumer brand.
Required: Demonstrated success building brand presence across digital channels and offline touchpoints.
Required: Strong aesthetic sensibility with an eye for luxury design, photography, and visual storytelling.
Required: Excellent written and verbal communication skills in English.
Preferred: Prior experience in the home furnishings, outdoor living, interior design, or hospitality sector.
Preferred: Existing relationships within the Indian architecture, interior design, or luxury lifestyle community.
Preferred: Experience working with or representing international luxury brands in India.

SKILLS & COMPETENCIES

Strategic thinking with hands-on execution ability in a lean team environment.
Proficiency in digital marketing tools: Meta Ads, Google Analytics, email marketing platforms, and CMS.
Strong project management skills — ability to handle multiple campaigns and deadlines simultaneously.
A collaborative mindset with the ability to work closely with sales, design, and sourcing teams.
Passion for design and an intuitive understanding of the luxury consumer's motivations.

WHAT WE OFFER

A leadership role with genuine ownership of the marketing function in a growing luxury brand.
An inspiring, design-forward environment surrounded by world-class products and creative collaborators.
Opportunity to shape a brand poised for national expansion.
Competitive compensation commensurate with experience.
Engagement with India's top architects, interior designers, and luxury lifestyle community.