Marketing Manager

Job Description

About FinnovationZ

Founded in 2014 by Prasad Lendwe from a small hostel room, FinnovationZ has grown into one of India's most trusted financial education platforms, with a community of over 20 lakh YouTube subscribers and millions of learners across digital platforms.

Our mission is simple: Make India Financially Aware.

Through courses, webinars, investment tools, and community-driven learning experiences, we help individuals make informed financial decisions and build long-term wealth. As we continue to expand our reach and product offerings, we're looking for a Creative Marketing Manager who can help scale our brand, audience, and impact.

The Opportunity

This is not a traditional marketing role.

We're looking for someone who can combine creativity with execution, storytelling with analytics, and brand-building with growth. You'll work closely with the founders and leadership team to shape how millions of Indians discover, engage with, and trust FinnovationZ.

If you're passionate about marketing, content, consumer psychology, and financial education, this role offers the opportunity to create meaningful impact at scale.

What You'll Own

Brand Strategy & Positioning

• Define and strengthen FinnovationZ's brand positioning across all digital channels
  • Ensure consistency in messaging, visual identity, and customer experience
  • Develop marketing initiatives that build trust, credibility, and long-term brand recall
  • Create campaigns that resonate with aspiring investors, students, young professionals, and retail market participants

Content & Social Media Growth

• Drive audience growth and engagement across YouTube, Instagram, LinkedIn, Telegram, WhatsApp, and emerging platforms
  • Collaborate with content creators, designers, and video editors to produce high-quality educational and engaging content
  • Build campaigns around market trends, major financial events, investor awareness themes, and product launches
  • Identify content opportunities that improve reach, engagement, and brand awareness

Performance & Growth Marketing

• Plan and execute paid marketing campaigns across Meta, Google, YouTube, and other acquisition channels
  • Optimize campaigns to improve customer acquisition, lead generation, app downloads, and course enrollments
  • Track and improve key growth metrics including CAC, ROAS, conversion rates, retention, and engagement
  • Conduct A/B testing and performance analysis to continuously improve marketing efficiency

Partnerships & Community Building

• Identify and manage creator collaborations, influencer campaigns, and strategic partnerships
  • Build meaningful relationships within the fintech, investing, startup, and creator ecosystems
  • Support and grow the FinnovationZ community across various engagement platforms
  • Represent FinnovationZ at webinars, workshops, industry events, and conferences when required

Marketing Analytics & Execution

• Monitor campaign performance and provide actionable insights
  • Use data to identify growth opportunities and optimize marketing initiatives
  • Work cross-functionally with product, content, sales, and leadership teams to execute business objectives
  • Stay updated with emerging digital trends, platform updates, and consumer behavior shifts

Who We're Looking For

• 3-6 years of experience in marketing, growth, brand management, or digital marketing
  • Prior experience in EdTech, FinTech, D2C, media, or high-growth startup environments is preferred
  • Demonstrated success in growing digital audiences, communities, or customer acquisition channels
  • Strong understanding of content marketing, performance marketing, and social media strategy
  • Ability to think creatively while maintaining a strong focus on business outcomes
  • Excellent communication, storytelling, and campaign management skills
  • Hands-on experience with tools such as Meta Ads Manager, Google Analytics, HubSpot, Canva, GA4, or similar platforms
  • Strong ownership mindset and ability to work independently in a fast-paced environment
  • Genuine interest in personal finance, investing, stock markets, or financial education

Bonus Points If You Have

• Prior experience scaling a YouTube channel or social handle to 1M+ followers
• Community building experience in finance, investing, or startup communities
• Basic video editing or script-writing skills
• An existing network of finance creators or SEBI-registered influencers
  
  

What You Get

• + performance bonuses tied to growth milestones
• of the marketing function no micromanagement
• your ideas will be heard and acted upon
• ready to be taken to the next level
• we care about output, not hours

How to Apply

Send your resume + a short note on one campaign you're proud of to:

careers@finnovationz.com

Subject Line: Creative Marketing Manager [Your Name]

FinnovationZ
Making India Financially Aware

More Info

Education