Marketing Manager

Job Description

POSITION OVERVIEW

The Marketing Manager will be a senior leadership role positioned between the VP Marketing & Sales and the Group Product Manager. The incumbent will be responsible for driving brand strategy, revitalising prescription generation, and leading the marketing team to reverse the trend of declining unit sales while building sustainable volume growth.

KEY RESPONSIBILITIES

• Develop and execute comprehensive brand strategies across the company's portfolio to drive prescription-led volume growth beyond price-driven revenue increases.
• Lead, mentor and manage the marketing team.
• Design and implement promotional campaigns, doctor engagement programmes, and product communication tools aligned with the field force's execution capabilities.
• Conduct regular market research, competitive analysis, and therapy area audits to identify growth opportunities and revive underperforming SKUs.
• Partner closely with the VP Marketing & Sales to define annual brand plans, sales targets, and Go-To-Market strategies.
• Work in close coordination with the national field sales hierarchy (ZSMs, RMs, DRMs, FMs, MRs) to ensure promotional plan effectiveness and field feedback integration.
• Track brand performance metrics (prescription audits, secondary sales data, unit movements) and initiate corrective actions proactively.
• Manage and optimise the marketing budget with a focus on ROI and measurable field impact.
• Oversee new product identification, launch planning, and life-cycle management in existing and adjacent therapy segments.
• Liaise with external agencies, KOLs, and medical associations for brand-building and scientific communication initiatives.

CANDIDATE PROFILE

• Proven track record of managing prescription brands in a field-force-driven model.
• Strong understanding of the Indian prescription pharma market, doctor engagement dynamics, and retail chemist ecosystem.
• Prior experience working with or managing a field sales force is preferred; candidates who have started their career as Medical Representatives and grown into marketing roles will be given strong preference.
• Excellent skills in brand planning, campaign development, and promotional material creation.
• Analytical mindset with experience interpreting AWACS / IQVIA / prescription audit data.
• Strong leadership, communication, and cross-functional collaboration skills.
• Ability to thrive in a mid-size company environment with entrepreneurial drive and hands-on execution capability.

Team Handling : Field force of around 270 Medical Representatives supported by a multi-tier sales management structure.

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