Marketing Manager (Content & SEO)

Job Description

We are looking for a hands-on Marketing Manager who will lead the content strategy for the brand. This role is ideal for someone who can think strategically, write confidently, and execute independently.

The candidate will be responsible for writing all core brand content, defining the content roadmap across platforms, and ensuring it is optimized for discovery through SEO. A working understanding of technical SEO will be an added advantage.

Role & responsibilities

Content Ownership & Strategy

• Lead the overall content strategy across website, blogs, campaigns, and digital assets etc.
• Write and curate all brand content including website & App copy, blogs, campaign narratives, product communication, and internal marketing material.
• Build and manage a content calendar aligned with brand, business, and SEO goals.
• Ensure a consistent brand voice and storytelling across all touchpoints.

SEO & Performance (Core + Advantage)

• Drive SEO-led content planning, including keyword mapping, search intent alignment, and content optimization.
• Work closely with publishing or digital teams to ensure content is SEO-compliant.
• Technical SEO knowledge (on-page basics, indexing, site structure, page speed, metadata) will be a strong advantage.
• Track and analyse content and SEO performance to optimise reach, engagement, and conversions.

Collaboration & Execution

• Collaborate with internal teams and external agencies for design, distribution, and campaign execution.
• Review and refine agency-led content to ensure brand and SEO alignment.
• Manage day-to-day marketing and content execution with a strong eye on timelines and quality.

Qualifications & Skills

• Bachelors degree in marketing, Communications, or a related field.
• Minimum 3 years of hands-on experience in content writing and content-led marketing roles.
• Proven ability to write clear, engaging, and strategic content independently.
• Strong understanding of SEO fundamentals; technical SEO knowledge is a plus.
• Ability to translate business objectives into compelling content narratives.
• Strong project management, stakeholder management, and execution skills.
• Creative mindset with high attention to detail and quality.

More Info

Education