Marketing Executive (Salon & Partner Marketing)

Job Description

Job Title: Marketing Executive (Salon & Partner Marketing)

Location : Mumbai

Experience: 3 -4 years

Employment Type: Full-time

Role Overview

We are looking for a dynamic and digitally savvy Marketing Executive to support the execution of our marketing strategies across salons and partner networks. The ideal candidate will be hands-on, highly organized, creative, and capable of coordinating with multiple stakeholders while ensuring seamless delivery of marketing initiatives and social media activities.

Key Responsibilities

1. Strategy Execution (Salon & Partner Marketing)

• Execute marketing plans across salons and partners
• Coordinate with internal teams and external partners for campaign rollouts and ensure successful campaign delivery
• Support on-ground activations, events, and promotional activities
• Ensure timely implementation of marketing initiatives across locations
• Maintain brand consistency across all touch points digital and in-salon

2. Content & Digital Marketing

• Assist in planning and executing content for social media platforms (Instagram, YouTube, etc.)
• Write engaging captions, post copy, and basic communication content
• Manage day-to-day social media posting and page coordination
• Liaise with designers, agencies, and content creators for asset development
• Stay updated on digital trends and platform best practices

3. Coordination & Project Management

• Coordinate with cross-functional teams, vendors, salons, and partners
• Track deliverables for campaigns, shoots, events, and social media assets
• Ensure deadlines are met and approvals are obtained on time
• Conduct regular market and competition research

4. Monitoring & Reporting

• Monitor ongoing marketing activities and campaign performance
• Track social media engagement, reach, and other key metrics
• Prepare periodic reports with insights and actionable learnings
• Document outcomes of events and activations for future improvement
• Identify opportunities to optimize performance

Skills & Requirements

Technical & Functional Skills

• Strong understanding of social media platforms, especially Instagram and YouTube
• Good caption writing and basic content creation skills
• Digital-first mindset with awareness of current trends
• Strong verbal and written communication skills
• Proficiency in MS Office / Google Workspace

Soft Skills

• Highly organized with strong coordination abilities
• Excellent time management and multitasking skills
• Attention to detail and ownership mindset
• Team player with a collaborative approach
• Proactive, adaptable, and solution-oriented
• Ability to work in a fast-paced environment

Qualifications

• Bachelors degree in Marketing, Communications, Business, or related field
• 3-4 years of relevant experience in marketing / digital marketing
• Experience in beauty, wellness, or lifestyle industry is a plus

Interested candidates can share resume on "RupaliP@wockhardt.com"

More Info

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