Marketing and Communications Executive

Job Description

Key Responsibilities

Brand Management

Develop and maintain strong brand positioning aligned with the companys long-term vision and market strategy.
Plan and execute brand-building campaigns across ATL, BTL,
Ensure consistent brand identity across all marketing materials, packaging, digital assets, and customer communication touchpoints.
Lead the development of product catalogs, brochures, swatch books, display kits, and other marketing collaterals.

Marketing Strategy & Execution

Create annual marketing plans, budgets, and promotional calendars for domestic and export markets.
Execute product launches, market activation campaigns, dealer/architect engagement programs, and brand-led initiatives.
Work closely with the sales team to align marketing strategies with market needs and support sales growth through targeted activities.

Digital Marketing

Oversee website management, SEO/SEM, social media marketing, and online branding campaigns.
Drive digital lead generation, online engagement, and overall digital brand presence.
Coordinate with digital agencies for content creation, campaign execution, analytics, and performance improvements.

Market Research & Analysis

Conduct competitor benchmarking, industry trend analysis, customer insights, and pricing studies for strategic decision-making.
Track campaign performance, analyze effectiveness, and recommend data-driven improvements.
Identify new market opportunities, customer segments, and contribute to product development and brand innovation strategies.

Channel & Trade Marketing

Develop trade marketing plans for dealers, distributors, influencers, and architects.
Organize trade shows, exhibitions, architect meets, influencer collaborations, and industry networking events.
Manage POS materials, display stands, sample kits, showroom branding, and on-ground promotional activities.

Content & Communication Management

Ensure high-quality content development for advertising, branding, storytelling, and promotional campaigns.
Coordinate with creative agencies for ATL/BTL campaigns, photoshoots, videos, product promotion films, and creative brand assets.

Budget & Vendor Management

Prepare, monitor, and control the marketing budget effectively.
Manage and evaluate vendor performance, negotiate pricing, and ensure timely delivery of materials and campaigns.

Key Skills & Competencies

Strong understanding of laminate / building materials / interior products industry.
Expertise in ATL, BTL, marketing, brand positioning, and product communication.
Excellent communication, presentation, and brand storytelling skills.
Proficiency in digital marketing tools, social media platforms, and analytics.
Strong project management, planning, and multi-tasking abilities.
Creative thinker with strong analytical and strategic capabilities.
Ability to work cross-functionally with sales, R&D, design, and production teams.
Leadership abilities for managing teams and external agencies.

Qualifications & Experience

MBA in Marketing / Branding or equivalent specialization.
18 plus years of experience in brand and marketing roles, preferably in laminates, plywood, interior, architectural, or building material industries.
Hands-on experience with ATL/BTL campaigns, brand positioning, digital marketing, and trade marketing.
Proven track record of managing creative agencies, digital agencies, trade activations, and promotional activities.