Manager

Job Description

Roles and Responsibilities

Manage end-to-end performance marketing campaigns across Google Ads, Meta Ads, and other platforms.
Develop and execute strategies to drive conversions, sales, and revenue growth through data-driven insights.
Collaborate with cross-functional teams to integrate marketing efforts and optimize customer journeys.
Analyze campaign performance using tools like CPL, Microsoft Dynamics D5, Power BI, Ai Techniques to identify areas for improvement.
Stay up-to-date with industry trends and best practices in digital marketing to continuously improve skills.

Desired Candidate Profile

4-9 years of experience in Performance Marketing or related field (BFSI projects).
Strong understanding of CPL (Cost Per Lead) model and its application in digital marketing.
Proficiency in managing multiple ad platforms including Google Ads & Meta Ads.
Experience working on AI techniques such as machine learning algorithms for campaign optimization.