Manager - Entertainment Ad Sales Network Strategy

Job Description

Job Summary
Leads cross-functional problem solving and platform ad sales strategy. Operates with high autonomy to support JioStar's advertising revenue growth agenda covering competitive dynamics, identifying revenue opportunities and solving for the AdEx market across branding, performance, TV, digital, etc.

Key Responsibilities

  *  Own the annual planning (AOP) analytics cycle — translating market data, share trends and competitive signals into actionable revenue strategy inputs
  *   Build and maintain a robust competitive intelligence practice tracking advertiser spend, share of wallet and category-level investment patterns across broadcast, streaming and social video platforms
  *   Develop and institutionalize new market metrics beyond share of wallet — identifying leading indicators of revenue opportunity across advertiser categories and platform ecosystems
  *   Construct first-principles frameworks for evaluating media delivery, reach efficiency and platform value — to support GTM narratives and CXO-level client conversations

Operational KRAs
  *   Track and assess advertiser investment metrics across competing broadcast networks and digital-social video environments — synthesizing patterns into actionable intelligence for sales leadership
  *   Review and refine data-led GTM narratives for accuracy, strategic relevance, and presentation-readiness
  *   Present insights to senior leadership and drive decisions at channel, cluster, and network levels

Autonomy & Decision-Making
  *   High-autonomy IC role; independently prioritizes analytical workstreams, defines frameworks and drives conclusions. Seeks senior alignment only for high-impact or cross-functional decisions

Leadership & Collaboration
  *   Works in close coordination with Sales Cluster Heads, Product, Pricing and Revenue teams
  *   Mentors and upskills junior analysts on methodology and media revenue analytics
  *   Ensures delivery excellence and output quality across concurrent workstreams

Accountability & Outcomes
  *   Accountable for the quality, timeliness, and strategic impact of all analytical output
  *   Drives measurable influence on Sales strategy, Revenue planning, Product positioning, and AOP outcomes

Skills & Attributes for success

  *   Strong first-principles thinking — ability to deconstruct complex media and advertising problems from the ground up, without relying solely on existing measurement conventions
  *   Deep familiarity with the digital advertising ecosystem — platform economics, auction dynamics, audience buying behaviour, digital video metrics and advertiser investment patterns
  *   Proficiency in market sizing and share of wallet modelling — ability to estimate, proxy and track category-level advertiser spends across platforms using available data signals
  *   Comfort with financial and revenue modelling — translating market intelligence into AOP inputs, revenue opportunity sizing and scenario planning
  *   Strong grasp of cross-screen media planning concepts — reach, frequency, cost efficiency, audience duplication and the comparative value of TV vs digital inventory
  *   Ability to work with large, often imperfect datasets — structuring ambiguous inputs into clean analytical frameworks and defensible conclusions
  *   Working knowledge of SQL, Excel/Sheets-based modelling or equivalent analytical tools; comfort picking up new data environments quickly
  *   Influences senior stakeholders with clarity, confidence and data — comfortable presenting to and debating with CXO-level audiences

Preferred Education & Experience

• MBA with 4-6 years in revenue analytics, planning or revenue strategy roles within broadcasters/media publishers / tech platform. Good to have experience in TV/ Digital measurement, cross-media modelling and portfolio-level analysis

About Us

Perched firmly at the nucleus of spellbinding content and innovative technology, Jiostar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

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