Key Relationship Manager - Retail Fundraising

Job Description

At Cuddles Foundation, our mission is to bring holistic nutritional support to every child

fighting cancer in India. We work through partnerships with 48 government and charitable

hospitals across India that treat underprivileged children for cancer. Our Nutritionists,

explicitly trained for Paediatric Cancer Nutrition, are placed in these government hospitals.

They monitor the child s progress, create diet plans and nutritional charts, counsel their

parents and educate them in home-based nutrition. We provide children undergoing

treatment with food, hot meals, nutritional supplements, and ration baskets as per their

requirements so that the kids have the strength to fight cancer.

Job summary:

We re looking for a strategic, entrepreneurial, and hands-on fundraising leader to build and

scale our Retail Fundraising vertical. This is a high-impact, growth-focused role for someone

who thrives on innovation, ownership, and results. You ll shape the individual giving strategy,

expand digital and community fundraising, and cultivate high-value partnerships.

This role demands ownership, innovation, and results designing strategy, driving

execution, and building high-value relationships with donors, HNWIs, and partners.

A strong sense of ownership and the ability to drive results independently while working

collaboratively with internal teams will be key to success.

Responsibilities:

Retail Fundraising & Individual Giving

Lead and scale individual giving through digital campaigns, monthly giving, and

Cultivate and manage relationships with HNWIs, philanthropists, and crowdfunding

Leverage storytelling and digital marketing to deepen donor engagement and inspire

Drive innovation across new fundraising streams legacy giving, peer-to-peer,

community, and workplace giving.

Use Donor Journey Mapping to build long-term donor engagement strategies and

Build a strong donor stewardship and retention framework using CRM insights and

Lead, mentor, and inspire a high-performing fundraising team with a culture of

ownership, creativity, and accountability.

Collaborate across teams and engage the Board to unlock networks, visibility, and

Monitor and analyse fundraising performance, providing regular reports to senior

management and the Board.

Set and manage annual fundraising targets and track progress against them using

Foster a culture of testing and innovation in fundraising approaches to explore new

ideas and maximise impact.

10+ years of experience in business development/ partnerships / key account

management/ fundraising, or donor relations in the non-profit sector.

Proven ability to build and manage high-value relationships and navigate complex

Strong negotiation, persuasion, and storytelling skills, with the ability to craft

compelling pitches and inspire action.

A strategic and entrepreneurial mindset, with the ability to identify and leverage new

Skills:

Strategic Thinking & Execution: Ability to design and implement scalable fundraising

Retail Relationship Expertise: Experience in engaging HNWIs and individual

Retail & Digital Fundraising: Experience in driving retail donations through digital

platforms, events, and donor engagement programs.

Communication & Negotiation: Strong storytelling, proposal writing, and

relationship-building skills.

Data & Analytics: Ability to track, measure, and optimise performance using analytics

Relationship Management & Negotiation: Skilled at navigating complex stakeholder

More Info

Education