Growth Manager - Channel Partner Web Sales

Job Description

We are looking for a highly driven and execution-oriented Growth Manager Channel Partner Web Sales to accelerate digital adoption and drive web-based sales through our network of dealers, distributors, and channel partners. The ideal candidate will be responsible for increasing online transactions, improving partner engagement, optimizing digital conversion funnels, and driving repeat purchases through web and CRM-led initiatives.

This role requires a strong understanding of B2B e-commerce, channel partner management, digital marketing, CRM automation, lifecycle marketing, conversion optimization, and data-driven growth strategies.

Key Responsibilities:

Channel Partner Digital Adoption

• Drive onboarding, activation, and engagement of dealers, distributors, and channel partners on the company's web platform.
• Increase the percentage of channel partners transacting online instead of offline.
• Identify adoption barriers and implement initiatives to improve partner experience and digital usage.
• Educate and support partners to maximize platform utilization.

Web Sales & Revenue Growth

• Own and drive online sales generated through channel partners.
• Optimize the complete digital buying journey—from login and product discovery to checkout and repeat purchases.
• Improve website conversion rates and customer journey performance.
• Develop initiatives to increase transaction volume, average order value, and repeat business.

Partner Engagement & Lifecycle Marketing

• Execute targeted WhatsApp, CRM, email, and digital engagement campaigns for channel partners.
• Design loyalty, retention, and repeat-order campaigns to increase purchase frequency.
• Launch product promotion campaigns, inventory movement initiatives, and seasonal sales programs.
• Build long-term engagement strategies to improve partner retention.

Performance Marketing Support

• Support Google Search, Performance Marketing, Retargeting, and Digital Acquisition Campaigns focused on channel partners.
• Coordinate with marketing teams to improve digital lead conversion and partner acquisition.
• Optimize campaign performance based on conversion metrics and ROI.

Data Analytics & Business Insights

• Analyze partner behavior, ordering trends, conversion funnels, and purchase frequency.
• Monitor KPIs and prepare actionable insights to improve digital adoption and revenue.
• Track campaign performance, engagement metrics, and return on investment (ROI).
• Recommend process improvements using data-driven decision-making.

Cross-functional Collaboration

• Work closely with Sales, Marketing, Product, and Technology teams to improve platform usability.
• Coordinate with channel sales teams to ensure successful partner activation and engagement.
• Collaborate with leadership on strategic growth initiatives and digital transformation projects.

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