Group Product Manager

Job Description

Group Product Manger  - Ortho / Gynac Mult speciality Segment -2 nos

Job Title: Group Product Manager (GPM)

Department: Marketing – Product Management Team (PMT)

Location: Mumbai

Reports To: Marketing Head

Position Overview:

The Group Product Manager (GPM) will be responsible for overseeing assigned pharmaceutical products, driving strategic marketing initiatives, managing product life cycles, and supporting sales and training teams to achieve business goals. The role demands strong analytical, planning, and leadership skills to ensure effective product positioning, growth, and profitability in alignment with the company’s objectives.

Key Responsibilities:

1. Product Management & Strategy

Lead the overall management of assigned brands and products, including strategy formulation, market planning, and execution.

Develop product positioning strategies, line extensions, product improvements, and recommendations for product rationalization.

Monitor and analyse product performance, market trends, and competitor activities to support data-driven decision-making.

1. Marketing Planning & Promotions

Plan and implement marketing campaigns, promotional strategies, and activities to achieve sales and market share targets.

Coordinate with Cluster Heads and agencies for the timely development and execution of promotional materials and campaigns.

Ensure adherence to marketing budgets and optimize marketing spends for maximum ROI.

1. Customer & Market Engagement

Develop and maintain strong relationships with core customers, key opinion leaders (KOLs), and healthcare professionals.

Organize CMEs, seminars, focus group meetings, and other engagement programs in key markets to enhance product awareness and adoption.

1. Training & Field Support

Conduct product and sales training, refresher programs, and workshops for Professional Development Executives (PDEs), District Managers (DMs), and Divisional Sales Managers (DSMs).

Provide timely support to field teams by clarifying product queries and addressing healthcare professionals’ questions.

1. Market Research & Competitive Intelligence

Collect, analyse, and share competitive intelligence from ORG, C-MARC, and other sources to guide strategic planning.

Maintain comprehensive data and performance reports on a monthly, quarterly, and annual basis for products and regions.

1. Cross-functional Coordination & Process Improvement

Collaborate with senior management, marketing, sales, and supply chain teams to ensure smooth execution of marketing initiatives.

Monitor and evaluate marketing processes for effectiveness, recommending and implementing corrective and preventive measures to ensure continuous improvement.

1. Leadership & Team Development

Mentor and support product executives and managers in their professional growth.

Foster a culture of innovation, collaboration, and performance excellence within the PMT.

1. Additional Responsibilities

Take up additional assignments or responsibilities as assigned by senior management from time to time.

Qualifications & Skills:

1. Bachelor’s degree in Pharmacy/Science; MBA or PGDM in Marketing preferred.
2. 7–10 years of experience in pharmaceutical product management, with at least 3–4 years in a managerial role.
3. Proven track record in brand building, product launches, and marketing campaign execution in the pharma industry.
4. Strong analytical, strategic thinking, and problem-solving skills.
5. Excellent communication, presentation, and interpersonal skills.
6. Ability to lead cross-functional teams and manage multiple priorities effectively.

Key Competencies:

1. Strategic Planning & Execution
2. Brand Management & Product Lifecycle Management
3. Market Analysis & Competitive Intelligence
4. Leadership & Team Development
5. Stakeholder Relationship Management
6. Budgeting & ROI Optimization

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