Fashion PR Specialist

Job Description

Drive strategic PR efforts to secure impactful press and media coverage, strengthening the brandvisibility and credibility in the fashion industry

responsibilities - Develop and execute PR strategies aligned with brand goals

- Build and maintain strong media relationships (journalists, editors, bloggers, influencers)

- Craft press releases, pitch notes, and media kits with clear brand messaging

- Identify and pitch timely story angles using editorial calendars and industry trends

- Plan and manage press events, product launches, and media interactions

- Track media coverage, analyze results, and report campaign performance

- Collaborate with marketing and creative teams for consistent messaging

- Monitor competitors and industry shifts for new PR opportunities requirements - Bachelorin Communications, PR, Journalism, or related field

- 2+ years in fashion PR with proven media placement success

- Strong media network across fashion publications and digital platforms

- Excellent writing, communication, and pitching skills

- Strategic and creative thinker with strong storytelling ability

- Organized, detail-oriented, and able to manage multiple projects

- Familiar with PR and media monitoring tools

- Passion for fashion, trends, and consumer insight

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Education