Fashion Planner

Job Description

Responsible for driving revenue (top line and contribution margin) for select categories on Hopscotch.in.
The person would be the business owner for his/ her categories and will own the end-to-end Store front merchandizing, Curations, Events, Promotions for select categories.

Marketing, Creative and Pricing Ownership -

Work closely with Site Merchandizing and Creative team to optimize store front and home page performance by creating curations, Plan and own site merch events and themes for the categories.
Ensure 10% inventory, curations and all launch details for platinum events (like AW launch, SS launch etc)
Work closely with Revenue / Pricing team to drive pricing/promotion for the categories to improve conversion.

Inventory Ownership -

Responsible for sell through for the category along with inventory team.
Ensure 30-day inventory gets sufficient visibility and traffic to sell through 80% in 30 days.
Manage and track inventory for revenue sufficiency.
Monitoring category performance - Set goals, monitor, and report on performance.
Build an analytical foundation to measure ROI and direct spends on the website accordingly.
Drive banner revenue through intelligent use of data, customer segmentation and increased efficiency.
Analyse performance of the category and deep dive to figure out a solution.
Assortment Ownership - Own the feedback loop with Buying Team -
Share data-based learnings on what is working and not working to maintain agility
Tracking and benchmarking with the best brands in the business