Digital Marketing Manager

Job Description

Role & responsibilities :

Engage with global, regional and local stakeholders to plan, develop and execute marketing campaigns
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across various channels and segments
Lead the execution of marketing initiatives from start to finish
Create, maintain, and conduct analytics reporting across multiple platforms and use insights for future campaign development and go-to-market strategies, increase client conversions, and generate more brand awareness and qualified leads
Lead communication strategy, narratives, collateral, events to create strong identity with internal and external stakeholders
Maintain quality service by establishing and enforcing organization standards. Maintain professional and technical knowledge by benchmarking state-of-the-art practices.
Be highly logical and analytical in approach
Timely reporting to provide visibility of performance to goal.
Be data driven and flexible to changes with a natural passion for problem solving.
Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies

Preferred candidate profile