Digital Marketing Lead

Job Description

Role Summary
We are seeking a strategic and performance-driven leader to own Vidyalankars overall digital outreach strategy with a strong focus on social media for Engineering and Medical segments. The role involves driving admissions impact, ensuring academic integrity in communication, managing cross-functional coordination, and delivering measurable growth across digital channels.

Key Responsibilities

Digital Strategy & Campaign Leadership

• Develop and execute the overall digital marketing strategy across social media, website, and ORM
  
• Plan and manage admissions-focused and result-season campaigns
  
• Drive brand engagement and lead generation across platforms
  
• Align digital efforts with institutional goals and admission targets
  

Social Media Strategy (Engineering & Medical)

• Define and implement end-to-end social media and content strategy
  
• Plan monthly and weekly content calendars
  
• Ensure strong academic relevance for JEE, MHT-CET, and NEET segments
  
• Maintain credibility and academic integrity in all communication
  

Performance Tracking & Optimization

• Track and analyze KPIs including reach, engagement, leads, and conversions
  
• Monitor performance using tools like Google Analytics, Meta Ads Manager, and other analytics platforms
  
• Continuously optimize campaigns based on data insights
  

Team & Cross-Functional Coordination

• Supervise and guide teams across social media, website, and ORM
  
• Coordinate closely with admissions, academics, design, and centre teams
  
• Manage online reputation and handle crisis communication effectively
  

Skills & Experience

• 2–5 years of experience in education/edtech marketing
  
• Strong understanding of JEE, MHT-CET, and NEET ecosystem
  
• Expertise in digital channels including SEO, SEM, social media, and analytics
  
• Experience with performance tracking and paid campaign tools
  
• Strong leadership, planning, and cross-functional coordination skills
  
• Ability to balance academic credibility with marketing performance

More Info

Education