Digital Marketing & Brand Manager of Architecture Studio

Job Description

Brand Strategy & Positioning

• Develop and implement a comprehensive marketing strategy aligned with SDPs growth vision
  
• Position Sydney Designers & Planners as a premium luxury residential architecture brand
  
• Maintain consistent brand identity across all digital and print platforms
  
• Strengthen brand awareness in target suburbs (North West Sydney, Upper North Shore, Newcastle, etc.)
  

Digital Marketing & Lead Generation

• Develop and manage multi-channel digital campaigns (Meta, Google Ads, LinkedIn)
  
• Generate qualified residential and duplex project leads
  
• Monitor and optimise campaign performance using analytics tools
  
• Develop and manage lead funnels from inquiry to consultation booking
  
• Manage and improve Google Business profile performance and reviews
  

Social Media & Content Management

• Create and execute a monthly content strategy for Instagram, LinkedIn & other relevant platforms
  
• Develop engaging content including project showcases, approvals, interiors, site progress, and client testimonials
  
• Oversee reel/video production and coordinate with external editors where required
  
• Track engagement metrics and continuously improve content performance
  

Website & SEO Management

• Manage and update company website (WordPress/Wix)
  
• Implement suburb-based SEO strategies to improve organic search rankings
  
• Write and optimise project descriptions and blog content
  
• Monitor website performance, user behaviour, and conversion rates
  

Business Development & Partnerships

• Identify and build strategic relationships with builders, developers, and property professionals
  
• Assist in proposal presentations and capability documents
  
• Explore new market opportunities in growth corridors
  

Creative Direction & Marketing Collateral

• Oversee production of brochures, presentations, proposal templates, and branding materials
  
• Coordinate professional photography and videography for completed projects
  
• Ensure all marketing outputs reflect the studio’s luxury, detail-oriented design philosophy
  

More Info

Education