Digital Growth Generalist

Job Description

Key Responsibilities

Website Management & Technical Operations

• Manage, maintain, and continuously optimise the company website (WordPress / custom CMS) for performance, security, and uptime.
• Conduct regular technical SEO audits Core Web Vitals, structured data, crawlability, and indexation and implement remediation plans.
• Oversee domain, hosting, SSL certificates, DNS configuration, and third-party integrations (CRM, analytics, payment gateways).
• Implement and test responsive design updates, landing pages, and microsites in collaboration with designers and developers.
• Monitor website analytics (GA4 / Search Console) and translate data into actionable optimisation recommendations.
• Enforce web security best practices including vulnerability patching, backup protocols, and GDPR/PDPB compliance.

Digital Marketing & Growth

• Plan and execute multi-channel digital campaigns across SEO, SEM (Google Ads), Meta Ads, LinkedIn, and email marketing.
• Develop and maintain an editorial/content calendar aligned with business objectives and the Indian festive/seasonal marketing cycle.
• Manage social media accounts organic and paid with a focus on engagement, follower growth, and lead generation.
• Build, segment, and automate email marketing workflows using tools such as Mailchimp, HubSpot, or Zoho Campaigns.
• Track, analyse, and report on KPIs (CPL, CPA, ROAS, CTR, organic traffic, conversion rate) on a weekly and monthly basis.
• Conduct competitor analysis and market research to identify opportunities in the Mumbai and pan-India markets.
• Collaborate with content writers, graphic designers, and product teams to produce compelling digital assets.

Key Role:

Website Update + Monetization

You need someone who can handle both sides — content/messaging and conversion optimization. Here's what to look for:

For updating the website:

• Ability to rewrite copy that reflects your current service offering, target client, and positioning
• Basic web design/development skills (WordPress, Webflow, or whatever your site is built on)
• Understanding of B2B service businesses — they need to translate what Indevia does into what clients gain

For generating revenue from traffic:

• SEO knowledge — so the right small business owners find you organically
• Conversion rate optimization (CRO) — turning visitors into leads via clear calls to action, contact forms, lead magnets (e.g. a free bookkeeping checklist)
• Basic analytics — Google Analytics, Search Console, so they can tell you what's working
• Email capture and nurture — small business owners rarely buy immediately; building a list matters

The honest truth: this is typically two different skill sets — a copywriter/designer and a growth/SEO person. You can find someone who does both adequately, but rarely both excellently.

More Info

Education