Digital Analytical Specialist

Job Description

Designation: Associate - Digital Analytics
Oice Location: Ghansoli
Position Description:


Work independently on tags conguration and the development of tags and data
layer using Google Tag Manager for Web and Mobile Apps
Work as an individual contributor and handle pipeline of tagging requests
received from various clients as well as support large scale projects
Develop, design, build, test, and monitor of Web data layer and web tags/pixels.
Work with interactive marketing teams (paid media, social media, organic search
engine optimization) for tracking in their areas and merging of their data with web
analytics, as needed.

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A good understanding of Google ecosystem and can perform tagging across all
Google platforms including marketing platforms.
Work with program managers/customer service team for timely implementation
of changes in tagging due to site changes.
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Tagging schemas and specications for new sites and new site features.
Quality assurance and debugging of tagging as implemented by developers.
Write tagging specications/ow for developers for enhanced ecommerce
websites/apps.
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Implement proper cookie consent triggers to adhere to regulatory standards
(GDPR, CCPA)
Write JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and
data objects for implementation in Google Tag Manager. Server-side tags
implementation is a plus.
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Write SQL/Big Queries to verify and report on Google Analytics in the data
warehouse. Access the Google Tag Manager and Google Analytics APIs for
automating tasks.
Quality assurance and debugging of tagging as implemented by developers.
Primary Responsibilities:
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Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM ) Hands-on in Looker
Studio (Previously Data Studio) is a plus
Experience architecting, designing, and implementing data within a data layer
Experience in reporting and data crunching
Experience debugging analytics and other HTTP requests with browser developer
tools/extensions.
Additional Responsibilities:

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Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM ) Hands-on in Looker
Studio (Previously Data Studio) is a plus
Experience architecting, designing, and implementing data within a data layer
Experience in reporting and data crunching

looking preferably - immediate joiner and 1 month notice profiles

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