DGM-Channel SALES- Flexible Laminate-(Tarpaulin, Rainwear Products)

Job Description

Job Title: Head Sales (XF Products)

Location: Flexible / As per business requirement

Travel Required: Yes (Extensive)

Reporting To: Management / Director / CEO

Education: Graduate (MBA preferred)

Language: Local language + English (mandatory)

Role Overview

The Head Sales will be responsible for driving overall business growth, revenue strategy, and market expansion for XF Products. This role involves leading large sales teams, developing high-impact strategies, strengthening distribution networks, and ensuring achievement of national/regional sales targets.

Key Responsibilities

Strategic Leadership

• Define and implement overall sales strategy aligned with business goals
• Drive long-term growth, market penetration, and brand positioning
• Identify new markets, segments, and expansion opportunities

Sales & Revenue Management

• Own and deliver revenue targets across regions
• Monitor sales performance, forecasting, and pipeline management
• Ensure profitability and sustainable growth

Channel & Distribution Management

• Develop and expand dealer/distributor network across regions
• Strengthen relationships with key retailers, distributors, and partners
• Optimize channel performance and coverage

Team Leadership

• Lead, mentor, and manage regional/zonal sales teams
• Build high-performance sales culture and accountability
• Drive training, development, and performance management

Business Development

• Identify new business opportunities and strategic partnerships
• Expand customer base and acquire key accounts
• Drive B2B and institutional sales where applicable

Market Intelligence

• Conduct market research, competitor analysis, and customer insights
• Provide strategic inputs to product, pricing, and marketing teams
• Track industry trends and recommend growth initiatives

Key Requirements

• 10–15+ years of sales experience (preferably in similar industry)
• Strong exposure to channel sales, distribution, and dealer management
• Proven track record of achieving large-scale sales targets
• Excellent leadership, communication, and negotiation skills
• Strategic thinking with strong execution capability

Preferred Skills

• Experience in building and scaling sales teams
• Strong analytical and decision-making abilities
• Ability to work in a fast-paced, growth-oriented environment

KPIs / Success Metrics

• Revenue growth & target achievement
• Dealer/distributor network expansion
• Market share growth
• Team performance and retention
• Customer acquisition and retention

More Info

Education