Design Lead/ Senior Fashion Designer

Job Description

About the Opportunity:

Role: Design Lead (D2C Kids Wear - Knits)

Location: Vikhroli, Mumbai, India

Employment Type: Full-time

Reporting Manager: Founders

Working Days: Monday to Friday, Onsite

Experience: 5 - 7 years

Position Overview:

As a Lead (Fashion Design), your mandate would be to conceptualize and design kids essentials for 1-14 year olds that let them be themselves. You will experiment and test widely, innovating with fabrics, print designs, styles and fits to redefine ‘innerwear’ and ‘everyday’ wear for kids that are comfy, functional yet trendy. You will utilise the data and insights coming in from the product and the customer experience teams to deliver on customer expectations.

Key Responsibilities:

1. Lead projects from design to final styling.
2. Conducting market research to identify new trends, fabrics and techniques, and seeking design inspiration keeping in mind the ethos of the company i.e. Easy Wear, Easy Care.
3. Collaborating with the product development team to develop ideas into viable products.
4. Analysing why the product should be added to the portfolio, along with competitor analysis of price points, product features and packaging.
5. Determining why this product is better than competition and optimum pricing for the same.
6. Selecting fabrics and trims as per the brief.
7. Creating story, mood, color boards, and samples for every project.
8. Interpreting the design intent and ensuring its faithful execution through the development stage

• Focus on print design and sketching / illustration
• Determine print concepts and illustration styles and present mood boards for approval
• Design prints based on production parameters for the product portfolio

1. Creating production sketches for development packages.
2. Creating prototypes and patterns with our in-house resources
3. Presenting costing and feasibility report.
4. Visual merchandiser for these products - styling, photography and overall look and feel on the website

Accurately interpreting the design brief and understanding expectations from all stakeholders

• Trend forecasting
• Designing prints
• Creating and improving upon silhouettes
• Updating our fabric/trim library and driving testing
• Colour and quality management across all fabrics
• Overlooking Sampling and Approvals (along with our in-house resources).
• Overlooking CAD + Tech-pack Team for the entire Range (along with our in-house resources)
• Range Plan for Non-Graphic Range - Core/Basics (new cuts, silhouettes, fabrics) as additions with graphic Designs for SS/AW.
• Vendor Management (along with our in-house resources)
• Model Selection Analysis + Website Mockup Selection + Shoot direction + Celeb Shoot Management.
• Styling guidance and Celeb Shoot overlook.
• IPL merchandise management.
  
  

Qualification & Experience:

• 5-7 years of experience in garment manufacturing and the fashion industry (knits required/inner wear required)
• Experience with technical performance apparel fit and construction
• Degree in Apparel / Fashion Design from NIFT or equivalent

Must-have Competencies:

• Strong time management and communication skills
• Highly detail-oriented and ability to work in a fast-paced environment
• Understanding of garments, fabrics, trims, and accessories
• Proficient with Microsoft Office / Google Suite and Adobe Illustrator
• Basic understanding of the garment patterns
• Strong fashion sense and updated with current and upcoming trends

More Info

Education