Creative Lead - Design & Content

Job Description

Job Description: Creative Lead Design & Content

About the Role

We are looking for a hands-on and highly execution-driven Creative & Content Manager to translate brand strategy into high-quality, consistent, and compelling creatives across all touchpoints.

This is a high-output, execution-first role. Working closely with the Brand Manager, you will drive continuous creation of creatives and contentensuring the brand remains fresh, relevant, and high-performing across channels.

Key Responsibilities

Creative & Content Execution (High Output)

• Own end-to-end creation of all brand creatives and content across digital, social, performance marketing, and website
• Deliver a high volume of high-quality creatives on a weekly basis
• Design and produce static, video, and written content (ads, reels, carousels, banners, landing page assets, captions, hooks)
• Translate ideas into fast, effective outputs across formats

Collaboration with Brand Manager

• Work closely with the Brand Manager to translate strategy into daily creative output
• Align on campaigns, product launches, and storytelling direction
• Act as the execution engine of the brand, rapidly bringing ideas to life

Brand Consistency & Identity

• Ensure all creatives and content adhere to defined brand principles, tone, and visual identity
• Maintain consistency across all consumer touchpoints
• Continuously refine and elevate how the brand looks and communicates

Performance-Driven Creatives

• Partner with the performance marketing team to create high-converting creatives and ad copy
• Rapidly iterate based on performance datatesting hooks, formats, messaging, and layouts
• Balance aesthetic quality with conversion performance

Product & Lifestyle Storytelling

• Create compelling visual and written content that highlights product features, textures, and use-cases
• Simplify technical attributes into clear, benefit-led communication
• Support shoot concepts and ensure outputs translate into scalable, usable content

Social & Always-On Content

• Own ongoing creative output for social platforms (Instagram, Pinterest, etc.)
• Develop scalable, repeatable content formats for consistent publishing
• Build a premium, cohesive, and engaging brand presence

Use of AI & Tools

• Leverage AI tools for ideation, copy support, image/video generation, and iteration
• Use AI to generate variations and improve speed while maintaining quality standards
• Stay updated with emerging tools and integrate them to enhance output

Qualifications

Experience

• 4 years in design, content creation, or creative roles
• Experience in fast-paced, high-output environments (startup or agency preferred)

Skills

• Strong hands-on design capability (Adobe Suite, Canva, Coral Draw etc.)
• Ability to create both visual and written content (copy, captions, hooks)
• Basic video editing / motion design skills are a strong plus
• Familiarity with AI tools in creative workflows is preferred

Portfolio

• Strong portfolio showcasing design + content across formats
• Demonstrated ability to deliver both quality and volume

Traits

• Highly execution-focused with a strong bias for speed and iteration
• Strong sense of visual taste and brand aesthetics (critical)
• Comfortable managing continuous creative and content churn
• Strong collaborator with Brand and Marketing teams
• Curious and adaptable to new tools and ways of working

More Info

Education