Creative Director

Job Description

Job Title: Creative Director

Location: Mumbai, In-office
Experience: 8+ years

Intro

Truemeds is rewriting India's healthcare story. Were not just another e-pharmacy, were a movement that has already helped millions reduce their medicine bills by up to 51%, without compromising on quality.

Backed by $85M in Series C funding from Accel and Peak XV and valued at $400M+, we have grown 3.6x in the last two years. Now, were entering the next phase of brand building, and were looking for a Creative Director who can help take Truemeds from breakthrough to iconic.

This role sits at the intersection of brand storytelling and performance marketing, leading the creative vision across campaigns, channels, and formats. You'll oversee everything from brand films to high impact performance marketing creatives, while building and mentoring a dynamic creative team.

Key Responsibilities

Creative Vision & Strategy

• Define and drive the creative direction and brand identity of Truemeds
• Build a distinctive brand voice and visual language that resonates with Indian consumers
• Translate business and marketing goals into compelling creative strategies and campaigns

Campaign Ideation & Execution

• Conceptualize and lead pan-India campaigns across ATL, BTL, and digital channels
• Oversee creation of brand films, ad films, and performance creatives
• Drive storytelling from idea script shoot final output
• Ensure campaigns balance brand-building with measurable performance outcomes
• Test multiple brand narratives to drive brand messaging, core value prop & create brand love for Truemeds.
• Create & Own the brand narrative across social media channels which is YT, IG & LinkedIn
• Co-own & plan the yearly brand & creative calendar with the Brand Lead
• Think & able to create highly impactful brand narratives with right agency & partners

Performance & Growth

• Design and operationalize a video creative testing engine to improve performance marketing efficiency and maximize high-performing creatives across channels
• Execute & deliver high-volume performance marketing creatives across platforms
• Continuously experiment with formats, hooks, and storytelling styles to improve engagement and conversions
• Use data, insights, and experimentation to optimize creative effectiveness & improve the video success rates
• Create creative playbook across statics, videos , Gifs etc across channels in terms of performance & results in terms of hit/success rates

Team Leadership & Collaboration

• Facilitate discussions with CXO-level leaders to build alignment on brand narratives and communication approach
• Build, lead, and mentor a high-performing creative team (copy, design, video, etc.)
• Collaborate with marketing, product, and leadership teams to align on goals and execution
• Establish processes and workflows that enable scalable creative production

Quality & Brand Excellence

• Maintain a high bar for creative quality across all touchpoint
• Ensure consistency in brand storytelling, messaging, and visual language
• Stay ahead of creative, cultural, and platform trends Define and drive the creative direction and brand identity of Truemeds
• Build a distinctive brand voice and visual language that resonates with Indian consumers
• Translate business and marketing goals into compelling creative strategies and campaigns

What Makes This Role Impactful

• Work in partnership with the Brand Head and senior leadership to align and deliver brand communication and narratives
• Opportunity to play a key role in building and evolving the narrative of a nationally recognized consumer brand from the ground up
• Your work will reach millions of households across India & create an impact touching their lives
• Direct influence on brand recall, engagement, and revenue growth
• A rare blend of brand storytelling and performance marketing
• High ownership and creative freedom in a fast-growing company

Requirements

• 8+ years of experience in creative roles across brand, agency, or start-up environments
• Proven experience leading and mentoring creative teams
• Strong portfolio showcasing campaign thinking, storytelling, and brand building
• Experience conceptualizing and executing pan-India marketing campaigns
• Hands-on experience with brand films, advertising campaigns, and performance marketing creatives
• Strong understanding of consumer behaviour, digital platforms, and storytelling formats
• Ability to balance creative thinking with measurable business impact
• Drive continuous creative experimentation to improve performance and adapt to changing market dynamic
• • Leverage AI-driven tools and insights to scale creative production and enable experimentation across statics and video formats

Good to Have

• Should be creator themselves
• Experience in D2C, consumer internet, or app-based businesses
• Exposure to healthcare, fintech, or other trust-driven categories
• Experience working in high-growth star-tup environments
• Familiarity with AI-assisted creative workflows and experimentation
• Experience building or scaling a brand from early to growth stag

More Info

Education