Creative Director

Job Description

• Build, lead, and review work of the creative team in the production of all print, web, and digital marketing collateral
• Spearhead and manage content strategy for both small and large-scale projects
• Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
• Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
• Identifying opportunities to pitch/elevate creatives with existing clients
• Collaborate with the creative and servicing departments in developing marketing plans, analyzing results and course correcting when required
• Analyze brand tracking, market trends, consumer needs, and the competitive landscape
• Daily and Monthly Responsibilities to meet client deliverables
• Prioritize work and resources across engagements based on short- and long-term needs, setting schedules by collaborating with designers, copywriters, and production departments
• Review and approve art and copy developed by the team, ensuring deliverables effectively address the marketing goals and challenges of the clients
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
• Present, or oversee presentation of final concepts, and obtain approvals for deliverables
• Working on pitching ideas to new clients
• Presenting ideas, concepts or understanding briefs from clients at regular intervals

• Experience creating marketing/advertising campaigns from developing vision and the messaging to overseeing production on time and budget
• Understanding and past experience in creating integrated content across all marketing channels from digital, social media, paid media, offline and print
• Proven experience with concept development
• Highly skilled in leading a team of creative talent
• Strong creative vision with an understanding of business objectives

• Masters degree in marketing, business, advertisement or art
• Prior experience with copywriting
• Prior project management experience, with a focus on creative direction
• Capability to mentor and guide

More Info

Education