Content Specialist

Job Description

ABOUT THE IC3 MOVEMENT

At its heart, the IC3 Movement exists to answer a simple question: What if every school could give its students the guidance they deserve?

For too long, countless students have faced their future alone, without the tools or advice to navigate lifes big decisions. IC3 changes that. As Ganesh Kohli, the visionary behind IC3, thoughtfully shares, empowering students through effective counseling can transform their futures by helping them make informed life choices. Through a network of schools, universities, and educators across 64 countries, IC3 is creating a world where every student can dream bigand achieve even bigger.

This global collaboration fosters guidance and opportunity, ensuring no student is left without the support they need. With over 1,400 leaders working together, IC3 isnt just fixing gaps in education; its building a global community where guidance and opportunity go hand in hand.

Learn more at https://www.ic3movement.com/

ROLE OVERVIEW

In this role, you will do more than just write content, you will help shape the voice of the IC3 Movement. As a Content Specialist, you will bring ideas, initiatives, and conversations to life through email campaigns, corporate communications, and marketing collateral.

You will be writing for a global community of educators, counselors, and institutions, which means your words will travel far beyond a single platform. Whether it is an email, a campaign message, or a piece of communication that represents the brand, your ability to write with

clarity, purpose, and empathy will make a meaningful impact. Your work will help ensure that everything we share feels consistent, thoughtful, and true to who we are as a movement.

We are looking for someone who is proactive and well organized, someone who approaches their work with care and intention. Strong time management and attention to detail will help you create content that is not only delivered on time but also connects with the people it is

meant for. A collaborative mindset and openness to learning will help you grow in the role while contributing to the larger team.

Most importantly, this is an opportunity to be part of something purpose-driven. Your words will support the IC3 Movements communication strategy and help strengthen a growing global community that is working together to guide students toward better futures.

WHAT YOU WILL BE RESPONSIBLE FOR:

Content Strategy & Development: Develop a cohesive content strategy that supports IC3 Movement's objectives and enhances brand visibility. Plan, write and manage content for email campaigns, websites, and other communication channels, ensuring messaging is clear, engaging, and aligned with organizational goals.

Blog Writing: Research, write, and edit engaging and informative blog posts that align with IC3 Movement's mission and resonate with the target audience. Ensure the content is optimized for SEO and reflects the organization's thought leadership in higher education.

Marketing Collateral: Create and oversee the production of marketing materials such as brochures, presentations, reports, and other printed and digital assets that effectively communicate IC3 Movement's value propositions and initiatives.

Content Calendar Management: Plan and manage the content calendar for email campaigns and corporate communications, ensuring timely and coordinated delivery of all communications.

Collaboration: Work closely with internal teams, including Events, Outreach & Partnerships, and Operations to align content with broader organizational initiatives and messaging strategies.

Analytics and Reporting: Monitor and analyze the effectiveness of content in email campaigns and corporate communications, using insights to optimize future content

strategies.

REQUIRED SKILLS:

Content Creation: Exceptional writing, editing, and proofreading skills, with experience in crafting compelling content for email, corporate communications, and

marketing collateral.

Email Marketing Knowledge: Strong understanding of marketing principles, including content strategy, audience segmentation, and performance analysis.

Brand Management: Maintain a consistent brand voice across all content and communications.

Project Management: Strong organizational and project management skills to manage multiple content projects and deadlines in a fast-paced environment.

Analytical Thinking: Ability to analyze communication performance metrics and use data-driven insights to refine content strategies.

Collaboration: Excellent communication and interpersonal skills, with the ability to work effectively across teams and departments.

PREFERRED TOOLS: Zoho,HubSpot,Constant Contact CVENT, Google Analytics, SEO tools such as SEMRUSH

QUALIFICATIONS

EDUCATION: Bachelor's/Masters degree or equivalent, preferably in English, Journalism, Communications, Marketing, or a related field.

WORK EXPERIENCE: 3-4 years of experience in content writing, corporate communications, email marketing, and marketing communications.

INDUSTRY: Higher Education

PRIMARY LOCATION: Ghatkopar, Mumbai, India

ORGANIZATION: IC3 Movement

COMPENSATION: Commensurate with experience

CONTACT: hr@ic3movement.com

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