CMM5 ITES Salesforce Marketing Cloud Campaign Management Mumbai

Job Description

Campaign Planning and Requirements Gathering:
•Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)
•Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.
•Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively.

SFMC Configuration and Development:
•Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution.
•Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization.
•Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.

Campaign Execution and Management:
•Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools.
•Create Cloud pages within SFMC tool as per brief provided.
•Ensure accurate targeting and segmentation of campaign audiences.
•Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.
•Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.
•Troubleshoot and resolve any technical issues related to campaign execution.

Work Orchestration and Data hygiene:
•Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.
•Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.
•Complete all required reports so that accurate numbers are reported to both client and leadership.

Must Have Skills:
•Salesforce Marketing Cloud Expertise: In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC.

• Campaign Management: Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations.
  
• Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testin

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Education